Crafting Compelling Content Specialist

1 week ago

agra, India beBeeCreative Full time

Job Title:Content StrategistAbout the Role:We're looking for a sharp, versatile Content Strategist to shape the voice of our global education brand and the universities we represent. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you'll craft compelling, conversion-oriented content that informs, excites, and drives action.This is a hands-on creative role where you'll work closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication.Key Responsibilities:Write content across a variety of marketing formats:Google search and display adsMeta and other social media ad captionsBrochures, flyers, and student handbooksWebsite and landing page contentEmail marketingVideo scripts (explainer, testimonial, promotional)Adapt tone and messaging to fit each university brand and campaign objectiveCollaborate with design, performance marketing, and admissions teams to align messaging with audience needsParticipate in brainstorming sessions and creative reviewsOptimize existing content for clarity, engagement, and conversionsMaintain consistency across all touchpoints, while staying responsive to data and feedbackRequirements:6-8 years of experience writing marketing content, preferably in edtech, higher education, or a consumer-facing brandStrong portfolio showcasing digital ads, social content, and multi-format campaignsAbility to understand diverse audiences—from high schoolers to working professionals—and craft content that resonatesSharp attention to detail, grammar, and storytellingComfort working in a fast-paced, iterative environmentBonus: Experience with performance marketing or knowledge of student acquisition journeysWhy Join Us:Be part of a mission-driven company making global education more accessibleWork with global university partners and cross-functional creative teamsGrow in a dynamic, startup-like environment where ideas and ownership matter

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