Digital Marketing Expert

4 days ago

kochi, India beBeeMedia Full time

Expert Paid Media StrategistWe are seeking an experienced Paid Media Specialist to join our team.Job Description:Analyzing market trends and developing effective paid media strategies across multiple platforms is crucial for driving business growth. The ideal candidate will have a proven track record of managing B2B campaigns targeting US or international markets.Key Responsibilities:Develop comprehensive paid media plans, leveraging expertise in Google Ads, Meta Business Manager, and retargeting/display networks.Plan, launch, manage, and optimize campaigns to achieve cost-per-lead (CPL), customer acquisition cost (CAC), and return on ad spend (ROAS) targets.Collaborate with design teams to create engaging ad copy and visuals, utilizing generative AI tools where applicable.Set up and maintain conversion tracking, attribution, and reporting dashboards to inform data-driven decisions.Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI.Requirements:5–8 years of experience in digital marketing, with 3+ years focused on paid media strategy and execution.Proven success managing B2B campaigns in the US or international markets.Expertise in Google Ads, Meta Business Manager, and retargeting/display networks.Benefits:Agile work environment fostering collaboration and innovation.Opportunities for professional growth and development within a dynamic team.Preferred Skills:Experience with A/B testing and landing page optimization.Knowledge of industry-standard analytics tools.Familiarity with project management methodologies.Work Style:Results-driven and goal-oriented, with a focus on delivering high-quality results.Collaborative and open to feedback, with a willingness to adapt and evolve in a fast-paced environment.

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