Copywriter

1 week ago

pune district, India Frido Full time

Key Responsibilities Craft compelling copy for a variety of digital touchpoints including paid ads, email marketing campaigns, product packaging, website banners, landing pages, and social media platforms. Conceptualize and develop scripts for video content, influencer campaigns, and brand storytelling initiatives. Maintain a consistent brand voice and messaging across all communication channels, ensuring alignment with brand guidelines and tone. Work closely with designers, marketers, and product teams to integrate copy seamlessly with visual assets for maximum impact. Edit, proofread, and refine content for grammar, clarity, brand tone, and engagement—ensuring all content is polished and persuasive. Stay updated with industry trends, competitor messaging, and customer behavior to continuously improve content quality and relevance. Requirements 2–4 years of proven copywriting experience, preferably with a digital agency, D2C brand, or e-commerce business. A strong portfolio that demonstrates versatility in content formats—ranging from product descriptions and digital ads to social posts and campaign narratives. Impeccable command of English—excellent grammar, storytelling ability, and vocabulary. Experience writing for both short-form (headlines, CTAs, social copy) and long-form content (blogs, product pages, newsletters). Familiarity with SEO principles and experience in keyword research and optimization. Strong time management skills and ability to juggle multiple projects in a fast-paced, deadline-driven environment. Preferred Qualifications Experience writing for wellness, beauty, health, lifestyle, or consumer product categories. Understanding of online customer behavior and how to write copy that converts, especially in a mobile-first e-commerce environment. Basic knowledge of content performance metrics and how to interpret feedback/data for content optimization.

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