Paid Media Strategist

2 weeks ago


Are, India beBeeStrategist Full time

Head of Paid MediaWe are seeking a seasoned professional to oversee and guide the direction of all paid media activities across our client portfolio.This senior role is responsible for defining strategic approaches, ensuring operational consistency, and maintaining strong performance standards across digital channels.Establish a comprehensive paid media strategy that outlines channel roles, investment principles, and performance expectations.Lead the planning and oversight of paid search, paid social, programmatic, video, and emerging media platforms.Develop frameworks for optimisation, measurement, and continuous improvement across campaigns.Review performance outputs, identify improvement opportunities, and guide teams toward strategic adjustments.Ensure all paid media activities align with brand goals and integrate effectively with creative, analytics, and planning departments.



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