Strategic Growth Professional

2 days ago

davangere, India beBeeCustomer Full time

About Us:Our mission is to provide accessible and affordable education to individuals, companies, and governments worldwide.We collaborate with top-tier universities across the globe to deliver state-of-the-art technology, innovative curricula, and hands-on instruction from senior faculty, mentors, and coaches.As a CRM Manager, you will spearhead strategy and execution to engage our growing user base, playing a crucial role in marketing for our global business. This position focuses on driving revenue growth from existing users.Essential skills include experience with leading CRM and marketing automation platforms such as SFMC and CleverTap.Key Responsibilities:Develop and execute quarterly plans to enhance reactivation metrics.Work closely with cross-functional teams including creative, operations, analytics, business, and tech/engineering.Formulate content and segmentation strategies based on internal business unit needs and consumer behavior.Design experiments to optimize user segmentation and personalization, using proper testing frameworks.Maintain a balance between growth and user experience for long-term success.Navigate technical aspects of the CRM platform and maintain strong relationships with platform support teams.Analyze root causes of platform and business issues.Balance rapid execution for growth with adherence to business compliance for partner schools.

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