Senior Creative Strategist

10 hours ago


ajmer, India beBeeCreative Full time

Senior Creative StrategistKey Responsibilities:Develop innovative ad concepts, angles, hooks, and messaging tailored for Facebook & Instagram Ads.Research competitors, industry trends, and creative best practices to drive new ideas.Design storyboards, scripts, and visual layouts for ad campaigns, collaborating with designers or video editors as needed.Ad Production:Create engaging static graphics, carousels, short-form videos, and motion graphics that capture audience attention.Produce compelling thumbnails, headlines, and CTA variations that drive engagement.Edit and repurpose existing assets into multiple creative versions, ensuring consistency in brand voice.Creative Testing & Optimization:Recommend split-tests based on creative variations (hook, copy, visuals, formats).Analyze creative performance and identify successful elements.Provide regular insights on creative optimizations and propose new directions.Marketing Collaboration:Work closely with the media buyer or marketing manager to align creative strategy with campaign goals.Ensure all creatives adhere to brand guidelines and messaging standards.Assist in planning monthly content & creative calendars, considering seasonality and consumer behavior.



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