Paid Media Strategist

1 week ago


ghaziabad, India beBeespecialist Full time

We are seeking a highly skilled Paid Media Specialist to join our team. A Paid Media Specialist will own end-to-end paid media strategy and execution across multiple platforms, including Google Ads, Meta, and retargeting/display platforms.Key Responsibilities:  Develop audience targeting strategies tailored to our B2B buyer personas, including persona research and segmentation.  Create effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate.  Set up and maintain conversion tracking, attribution, and reporting dashboards.  Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI.Requirements:  Audience Targeting: Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation.  Ad Copy and Creative Assets: Create effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate.  Conversion Tracking and Reporting: Set up and maintain conversion tracking, attribution, and reporting dashboards.  Budget Management and Forecasting: Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI.



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