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Product Manager/Sr. Product Manager

2 weeks ago

India Pharmed Limited Full time

Designation                              : Product Manager/Sr Product Manager

Location                                    : Bangalore

Role                                           : Full time

Experience                                : At least 3-4 Years of experience in Pharma Marketing

Industry                                    : Pharmaceutical Company

Portfolio                                    : Gynae Portfolio

Education Qualification           : A Bachelor of Pharmacy (B. Pharma) degree and a Master of Business Administration (MBA) in Marketing

Skills required:

·        Brand management skills throughout the life cycle of the brands

·        Good communication skills (oral & written)

·        Ability to analyze data and take insights.

·        Scientific knowledge

·        Leadership skills

·        Good interpersonal skills

·        Ability to unlearn & re-learn.

·        Presentation skills

·        New product launch experience.

 

 

Job Responsibilities in Brief:

 


• Develop and implement effective marketing strategies and brand communication plans for assigned brands


• Collaborate with the sales team to ensure the successful implementation of marketing strategies


• Plan and execute both strategic and tactical campaigns and activities


• Monitor and track promotional investments to maximize return on investment


• Coordinate with other departments to ensure seamless marketing operations and successful achievement of results-oriented tasks


• Provide field colleagues with promotional support, medical advice, and strategic ideas


• Organize and participate in various review meetings with field colleagues and head office


• Work closely with senior sales managers to monitor the progress of assigned brands


• Identify and launch new products in accordance with company strategies


• Prepare annual brand and therapy plans on time


• Conduct market research activities using both external and internal data to identify market opportunities


• Develop and manage customer relationships, including Key Opinion Leader (KOL) and Key Business Influencer (KBI) management in collaboration with the Customer Relationship Management (CRM) and Sales teams


• Support participation in national and state conferences and Continuing Medical Education (CME) programs with innovative ideas, participation, execution, and implementation


• Plan and actively participate in sales review meetings and strategy meetings


• Ensure optimal utilization of promotional expenses within assigned budgets


• Conduct fieldwork/on-the-job training with the sales team to improve performance and achieve business goals.