Ecommerce PPC Executive

1 day ago


delhi, India Iba Cosmetics Full time

Responsibilities:
Handle performance marketing via Amazon Ads (AMS)
Setting up ad campaigns on Amazon while carefully deciding the type of campaign, targeting, bids, and budgets.
Optimising campaign performance to extract the desired combination of spends and RoAS
·Familiarity and experience in all types of campaigns - sponsored brand, sponsored products, display, video, etc.
Performing Keyword Research, Competitor Research, and Market Research for the brand's products for organic reach and views optimization

Experience-
2 years of minimum hands on experience in Amazon ads, creating campaigns and analysing reports, etc.
Prior experience of handling Amazon ads account with a monthly run rate of 10-15 L (at least). In-depth knowledge of metrics like Impressions, CPC, CTR, Spends, RoAS, ROI etc. which are a must have in performance marketing
Experience in driving new ideas and processes to improve the performance of campaigns, including account structure, bids and budget.
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Category level knowledge of personal care / cosmetics would be preferred

Required Skills-
• Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Strong written, verbal, and collaboration skills
• Should possess sound knowledge of Amazon Advertising (AMS) Platform
• Should have proven ability to scale up revenue at optimum ACoS.


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