Media Intelligence
1 week ago
Key ResponsibilitiesMedia Data Management & IntelligenceLead the creation and management of unified media intelligence dashboards integrating data from TV, digital, and streaming ecosystems.Drive metadata standardization and interoperability across broadcasters and content partners, ensuring data accuracy and completeness.Audience Measurement & InsightsAnalyze audience behavior, consumption patterns, and campaign performance using media analytics tools and visualization platforms (Tableau, Power BI, SQL, Python).Deliver insights that influence programming, ad placements, and ROI decisions.Product Analytics & AutomationCollaborate with engineering and data teams to enhance automation and AI-led analytics workflows — reducing manual efforts and improving turnaround time by measurable margins.Utilize GenAI, RPA, and computer vision tools to automate metadata ingestion and validation processes.Strategic Stakeholder CollaborationPartner with product, marketing, and research teams to align insights with business goals.Translate analytical findings into actionable recommendations for senior stakeholders across media, marketing, and product functions.Operational Efficiency & Continuous ImprovementMonitor, audit, and refine media data pipelines for accuracy and timeliness.Develop frameworks to measure performance improvements (e.g., time-to-insight, content accuracy, data validation efficiency).Key Skills & CompetenciesStrong foundation in media analytics, audience measurement, and metadata systemsHands-on experience with Tableau, Power BI, SQL, R, Python, and ExcelFamiliarity with Agile product management tools (JIRA, Miro, Notion)Strong data storytelling and visualization skillsExperience with automation technologies (RPA, GenAI) and workflow optimizationExcellent problem-solving, communication, and cross-functional leadership skillsPreferred BackgroundMBA in Marketing / Analytics (IIMs or equivalent)3–6 years of experience in Media Research, Audience Analytics, or Product IntelligencePrior exposure to Nielsen Media, Kantar, BARC, or media-tech / SaaS ecosystems preferredCertifications in Agile, Product Ownership (CSPO), or Six Sigma are a plus
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Jr Paid media executive
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