Digital Advertising Specialist

1 week ago


Koṭa, India beBeeDigitalAdvertising Full time

Job Title: Digital Advertising SpecialistDigital Advertising SpecialistThis role involves developing and executing paid search strategies to increase brand visibility and drive measurable results. Key responsibilities include managing Google Ads ecosystems, refining campaigns based on performance data, and creating a scalable ads structure aligned with business goals.Campaign ArchitecturePerformance RefinementAnalytical JudgementCollaboration & IntegrationSuccess in this position requires strong analytical skills, attention to detail, and the ability to collaborate effectively with cross-functional teams.Core Responsibilities:Campaign Architecture:Develop structured campaigns with clear thematic relevance.Maintain logical keyword groupings, match types, and bidding models.Adapt structure as markets shift and competition evolves.Performance Refinement:Optimize bids, placements, ad copy, and landing page alignment.Identify inefficiencies early and take corrective action.Evaluate audience signals and apply precision targeting.Analytical Judgement:Interpret search data, cost patterns, and conversion behaviour.Recommend direction based on evidence, not intuition.Presents findings in a concise, business-friendly format.Collaboration & Integration:Coordinate with creative, content, analytics, and business teams.Ensure messaging across campaigns remains consistent with the company's identity.Align ads strategy with broader marketing priorities.



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