PPC Specialist

CausalFunnel is actively seeking enthusiastic Marketing Specialist to join our growing team This is a great opportunity for passionate and motivated individuals to gain hands-on experience in Digital Marketing in real word. Key Responsibilities As a Marketing Specialist, your primary responsibilities will include: 1. PPC (Pay-Per-Click) Ads Management (Must Have) Creating, optimizing, and managing PPC campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads etc. Monitor campaign performance and suggest adjustments to maximize ROI. Conduct keyword research and audience analysis for targeting. Prepare performance reports and provide actionable insights. Always on the look out for new PPC techniques and algorithms for better ROAS. 2. Content Writing and Search Engine Optimization Create high-quality, engaging, and SEO-friendly content, including blogs, articles, website copy, and email campaigns. Collaborate with the marketing team to develop content ideas and editorial calendars. Proofread and edit content for clarity, tone, and adherence to brand guidelines. Research and incorporate trending topics relevant to our industry. Perform on-page and off-page SEO tasks, including keyword research, meta tag optimization, backlink building, and technical SEO audits. Optimize website content and structure to improve organic search rankings. Analyze SEO performance using tools like Google Analytics, SEMrush, or Ahrefs and recommend improvements. Stay updated with SEO trends and algorithm changes. Qualifications & Skills We’re looking for someone who is passionate about digital marketing, creative, and eager to learn. Required Skills: Good knowledge of PPC platforms such as Google, Facebook, Pinterest Ads. Familiarity with SEO techniques and tools (e.g., Google Analytics, SEMrush, or Ahrefs). Strong written communication skills with the ability to create compelling content. Basic understanding of marketing analytics and performance metrics. Proficiency in English Content Writing