Influencer Marketing Manager

6 days ago

bangalore, India Valarr Full time

seeking a highly capable Senior Influencer Marketing Manager to lead all creator-driven initiatives and build a strong UGC ecosystem.In addition to influencer leadership, the role includes responsibilities as a Creative Strategist crafting concepts, content directions, and campaign ideas that elevate Basil's brand presence.Influencer Marketing:- Develop and execute Basil's end-to-end influencer marketing strategy across micro, nano, and mid-tier creators.- Lead the full influencer lifecycle: discovery, outreach, negotiation, onboarding, and retained partnerships.- Manage monthly influencer programs including seeding, barter, and selective paid campaigns.- Build a consistent pipeline of UGC for ads, website assets, and brand storytelling.- Oversee content briefs, timelines, reviews, and quality control.- Maintain influencer databases, campaign trackers, and performance dashboards.- Track and analyze campaign KPIs reach, engagement, conversions, ROI—and present insights to founders.- Strengthen creator relationships and foster a long-term creator community around the brand.Creative Strategy :- Develop creative concepts and campaign ideas optimized for nano/micro/small creators.- Identify content and platform trends and convert them into relevant brand-first concepts.- Guide creators with strong briefs, inspiration references, and direction for storytelling.- Review UGC for brand consistency, visual language, clarity, and message effectiveness.- Work closely with the founders and internal teams to shape creative campaigns for ads, launches, and brand communication.- Use performance insights to refine creative directions and build new UGC formats.

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    1 week ago

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