Public Relations Executive

1 day ago

uttar pradesh, India unHR Full time

Job Description:We are looking for a proactive and driven Public Relations Executive who can enhance brand presence while contributing to business growth through qualified lead generation. This role is a blend of strategic PR and business development, ideal for someone with excellent communication skills and a passion for interiors and lifestyle branding.Roles & Responsibilities:🔹 Public Relations Responsibilities:Develop and execute PR strategies to strengthen brand identity and visibility.Build and maintain strong relationships with lifestyle, interior, and home décor media, influencers, and journalists.Draft compelling press releases, articles, and media pitches aligned with brand voice.Coordinate interviews, media interactions, and press events to generate brand buzz.Monitor media coverage and industry trends; identify opportunities for proactive storytelling.Assist in managing brand reputation and handling crisis communication, if required.Work closely with internal teams to align messaging and content with overall marketing efforts.🔹 Business Development (Lead Generation) Responsibilities:Identify potential clients through research, networking, social media, or eventsGenerate high-quality leads for the design/sales team.Maintain an organized lead tracker with timely follow-ups and handovers.Earn attractive perks/incentives for every lead that results in a successful project/client closureCollaborate with the marketing and design teams to support lead conversion efforts.Requirements:Bachelor’s degree in Public Relations, Journalism, Mass Communication, or a related field.Minimum 2 years of relevant experience in PR or communications, preferably with an interior design, home décor, or lifestyle brand.Strong communication, writing, and media relations skills.Basic knowledge of business outreach or prior experience in lead generation is a plus.Ability to manage multiple tasks, deadlines, and work both independently and as part of a team.Familiarity with digital PR and social media platforms is advantageous.Skills Required:Excellent written and verbal communicationMedia networking and relationship buildingCreative storytelling and campaign planningLead generation and client outreach mindsetBasic project coordination and reporting skillsProficiency in MS Office and relevant PR toolsWhat You Get:A creative, collaborative work environmentOpportunity to grow in both PR and business developmentAttractive perks/incentives for successful client closures from leads you generateExperience working with premium interior and lifestyle brands

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