Lead Performance Driven Paid Acquisition Specialist

2 weeks ago


mount, India beBeePerformance Full time

Senior PPC/Media Buying SpecialistThrottll is seeking a performance-driven PPC Strategist to take full ownership of our global paid acquisition strategy. This is a critical full-time role focused on maximizing ROI and scaling user acquisition for our B2B SaaS platform.Position Details:Position: Senior PPC/Media Buying SpecialistLocation: Remote/Hybrid (India)Type: Full-Time (Immediate Joining Preferred)Key Responsibilities:Strategy, Execution & OptimizationChannel Ownership: Own the full lifecycle of all paid media campaigns across key platforms including Google Ads (Search, Display, YouTube), Meta Ads, and Campaign Manager, with a focus on B2B lead generation.SaaS Strategy: Develop and execute advanced full-funnel PPC strategies tailored specifically for a SaaS product (including brand, competitor, high-intent, and retargeting campaigns), emphasizing conversions that lead to high Customer Lifetime Value (LTV).Budget Management: Manage and optimize multi-million rupee budgets, performing daily and real-time bid adjustments and budget reallocation to ensure maximum Return on Ad Spend (ROAS) and efficient Cost Per Acquisition (CPA).Tracking, Analysis & ReportingAttribution & Tracking: Implement and manage advanced tracking and attribution systems (including Conversion API, Google Tag Manager, and UTM tagging) to ensure accurate multi-touch attribution from ad click to trial sign-up and pipeline creation.Data Analysis: Conduct deep performance analysis using Google Analytics and other specialized analytics tools to generate clear, actionable insights and forecasts for stakeholders.Forecasting & Reporting: Provide regular, detailed reports on campaign performance, budget pacing, and future spend recommendations, tying campaign success directly to business outcomes (MRR/ARR).RequirementsThe ideal candidate must have extensive hands-on experience driving low Cost Per Acquisition (CPA) and high-quality leads within the highly competitive SaaS sector.Expert-level proficiency in managing large-scale campaigns across Google Ads and Meta Ads Manager is required.Strong understanding of conversion tracking implementation, audience segmentation, bidding algorithms, and the sales cycle complexity unique to SaaS.Current Google Ads certifications (Search, Measurement) are strongly preferred.



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