Marketing Campaign Specialist

1 week ago


madurai, India beBeeAdvertising Full time

Digital Advertising Manager Role OverviewThe Digital Advertising Manager is responsible for leading the planning, execution, and optimization of Google Ads campaigns to drive business growth.Design, implement, and manage Google Ads campaigns across search, display, shopping, and video channels.Optimize campaigns daily to achieve maximum return on investment (ROI) and growth objectives.Conduct audience, keyword, and market research to refine targeting and ad relevance.Collaborate with creative and brand teams to align advertising strategies with seasonal collections and campaigns.Track, analyze, and report on performance data with actionable insights.Key ResponsibilitiesStay informed on digital marketing trends, tools, and new opportunities in the Google Ads ecosystem.Qualifications and Skills3+ years of experience managing Google Ads campaigns at scale.Strong knowledge of performance marketing, bidding strategies, and conversion tracking.Proficiency with Google Analytics and related reporting platforms.Excellent analytical, organizational, and communication skills.A customer-focused mindset with the ability to balance data-driven decision making and branding efforts.What We Are Looking ForA motivated and results-driven individual who can think strategically and execute tactically.



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