Senior Paid Search Strategist

4 days ago

ajmer, India beBeeDigital Full time

Role OverviewWe are seeking an accomplished Digital Advertising Specialist to spearhead our paid search initiatives. As a key member of the team, you will be responsible for crafting and refining targeted ad strategies that amplify brand visibility while delivering measurable results.This role is designed for a seasoned professional who can strike a balance between precision bidding, strategic messaging, and performance insights in a competitive digital landscape.Key ResponsibilitiesCampaign Development:Create structured campaigns with clear thematic relevance.Maintain logical keyword groupings, match types, and bidding models.Adapt structure as markets shift and competition evolves.Performance Enhancement:Optimize bids, placements, ad copy, and landing page alignment.Identify inefficiencies early and take corrective action.Evaluate audience signals and apply precision targeting.Analytical Insight:Interpret search data, cost patterns, and conversion behavior.Recommend direction based on evidence, not intuition.Present findings in a concise, business-friendly format.Collaboration & Integration:Coordinate with creative, content, analytics, and marketing teams.Ensure messaging across campaigns remains consistent with brand identity.Align ads strategy with broader marketing priorities.Indicators of SuccessExperience managing digital advertising campaigns in performance-driven environments.Strong understanding of search intent, bidding mechanics, and optimization cycles.Ability to identify meaningful patterns in data and act decisively.Clear communication—structured, precise, and calm under shifting conditions.Familiarity with the beauty or retail sectors is a plus.Reliable self-management in a remote, part-time framework.

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