Senior Content Writer

4 weeks ago

west bengal, India Unified Infotech Full time

About Unified
For over 14 years, Unified Infotech has been at the forefront of technology consulting and software development. We specialize in distributed custom software, web, mobile, software, data & user experience based solutions/services. We cater to a diverse clientele, including emerging startups, MSMEs, and established enterprises. We help businesses engineer groundbreaking digital products that tackle complex challenges and redefine the digital landscape.
At Unified, a job isn’t just a job — it’s an ongoing pursuit of excellence. We exist to build and create, to understand and consult, to imagine and be creative, to reformulate UX, to invent and redefine, to code for performance, to collaborate and communicate.

We’re your go-to partner for:
Digital Transformation, Custom Web, Mobile, and Desktop Software Development
Digital Customer Experience - UX/UI Research & Design
SaaS and Software Product Development
IT Consulting & Staff Augmentation
Software Modernization & Cloud Migration
Data and Analytics
Cloud Engineering

The Opportunity
Step into the heart of digital storytelling, where your passion for writing and strategic insight will be pivotal in shaping our brand's narrative. This role is ideal for those who excel in crafting compelling content that captivates, engages, and converts. Your exceptional writing skills will drive brand awareness, enhance SEO, and boost engagement and sales in a dynamic digital landscape.
Are you a visionary in content creation with a talent for driving growth in the software development services sector? If so, you’ll become one of the architects of our digital footprint, blending creativity with strategy, focus, and analytics to propel our brand to new heights. Collaborate closely with our leadership, marketing, sales, support teams, and external partners to elevate our content across all channels.
This is more than just a job; it’s an opportunity to make a significant impact in the industry, grow professionally, and join a forward-thinking team dedicated to excellence. If you’re ready to elevate your content creation skills and lead our brand’s storytelling journey, we invite you to apply

Your Mission, Your Impact

Execute on the content production strategy that aligns with our brand’s vision and marketing
objectives, driving significant engagement and sales leads.
Craft and implement cohesive content across articles, blogs, whitepapers, websites, social media, email marketing, influencer collaborations, etc.
Produce a wide range of content types, including blog posts, articles, social media, video scripts, website copy, whitepapers, outreach campaigns, and marketing copy, to captivate, attract, and engage our target audience.
Undertake market and competitor analysis to pinpoint trends and audience preferences. Conduct comprehensive market research and competitor analysis to stay ahead of industry trends, audience preferences, etc., and then adjust content strategy accordingly.
Forge and evangelize engaging brand narratives.
Spearhead the creation of diverse content formats, including but not limited to blog posts, social media updates, video scripts, and marketing copy.

Work with a top-tier content team, and coordinate on KPI performance review, training, and skill upliftment.
Craft compelling copy with a unique brand voice.
Engage in rigorous research and content optimization practices to ensure SEO friendliness and maximum reach.
Work closely with cross-functional teams to produce holistic and impactful high-quality content for marketing or outreach campaigns.
Continuously measure and analyze the performance of content, utilizing insights to refine and optimize strategies.

We're Searching for Someone With
Write SEO-friendly content for websites, blogs, and social media.
Conducting in-depth research on industry-related topics in order to develop original content.
Assisting the marketing team with content for various campaigns.
Writing original non-Gen AI content (75-80% uniqueness score with 90% quality score on Grammarly.
Using SEO best practices to increase traffic to the company website.
Identify customers’ needs and recommend new topics
Coordinate with marketing and design teams to illustrate articles
Measure web traffic to content (e.g. conversion and bounce rates)
Edit and proofread written pieces before publication

Why Join Us?
Step into a role where your creativity and strategic insight into content creation will directly shape the voice of our brand and influence our market position. Enjoy the camaraderie of working with a close-knit team committed to innovation and excellence in a vibrant workplace. This is an exciting opportunity for a seasoned content creator passionate about writing and eager to put their mark on a seasoned brand in the IT industry. You'll enjoy the challenge of translating complex ideas into engaging content that resonates with a diverse audience.
A flexible and humane working environment.
Be part of a planned growth phase to scale the business.
Receive a package that reflects your worth, designed to attract the best in the industry.
Thrive in a setting that prizes innovation and personal growth, where your ideas can truly make a difference.
Be part of a culture that values inclusivity, collaboration, and the relentless pursuit of excellence.
Stay on the cutting edge with access to the latest digital marketing tools, services, and technologies.
You will have the opportunity to collaborate with and mentor some of the brightest minds in our team.
Engage with global markets, including the USA, India, APAC, LATM, Europe, and the Middle East.

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