Social Media
15 hours ago
Job Overview We are looking for a creative and trend-savvy Social Media & Influencer Marketing Executive who can identify international social media trends, create and publish relevant content for our EdTech platform, and manage influencer collaborations across global markets (excluding India). The ideal candidate should understand global audience behavior and turn trends into meaningful engagement and lead opportunities. Key Responsibilities International Social Media & Trend Research Identify global social media trends across Instagram, LinkedIn, TikTok, YouTube, and X Track trending formats, hashtags, audios, content styles, and topics internationally Adapt trends into EdTech-relevant content aligned with our business goals Content Planning & Posting Plan and execute daily/weekly social media content calendars Create content briefs for designers and video editors Post and manage content across: Instagram Facebook LinkedIn TikTok YouTube Shorts Ensure content aligns with brand voice and international audiences Influencer & Collaboration Management Identify and shortlist international influencers, creators, educators, and career coaches Coordinate influencer outreach, negotiations, and collaborations Manage deliverables, timelines, and performance tracking Plan co-branded campaigns, shoutouts, reels, lives, and stories Community & Engagement Monitor comments, DMs, and mentions Engage with followers to improve reach and credibility Build long-term relationships with creators and communities Performance Tracking Track reach, engagement, follower growth, and content performance Share weekly insights on what trends and formats are working Suggest improvements based on data and global trends Required Skills & Tools Strong understanding of international social media trends Hands-on experience with: Instagram & Facebook LinkedIn TikTok (preferred) Experience with influencer marketing & collaborations Knowledge of social media scheduling tools (Meta Business Suite, Hootsuite, Buffer, etc.) Basic understanding of analytics and insights Preferred Qualifications Experience in EdTech, Education, Career, or Coaching industries Ability to work with international time zones Good communication and negotiation skills Familiarity with short-form video trends and storytelling Understanding of lead-focused social content Experience 1–3 years of experience in Social Media Marketing / Influencer Marketing (Freshers with strong trend knowledge and content sense may also apply) Key KPIs Engagement rate Follower growth (international audience) Influencer collaboration performance Content reach & saves
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