Marketing Technology Specialist

2 days ago

uttar pradesh, India TheraYog Full time

Position Vacant: Marketing Technology SpecialistOrganization Name: TheraYog Private LimitedCompany Profile:TheraYog is a wellness company deeply committed to excellence in holistic health, combining traditional yoga, Ayurveda, and compassionate care. With online yoga classes, doctor and diet consultations. TheraYog integrates ancient wisdom with modern convenience.Qualification:Bachelor's degree in any field2+ years of experience in health-tech, e-commerce, or ed-tech is a plusLocation:A73, Sector 65, Noida (Nearest metro Station Sector 62)Job Description / Job Responsibilities:Key Responsibilities:1. Digital Marketing & Campaign Management (Primary)Manage social media platforms (Instagram, YouTube, LinkedIn) for growth.Plan, execute & optimize paid campaigns (Meta, Google, YouTube).Apply SEO best practices for content & website visibility.Run email and WhatsApp marketing campaigns (automation flows).Track & analyze campaign performance with actionable insights.2. Website & Hosting ManagementManage WordPress sites (TheraYog, YoginiSrishti, VedicMum, VM): updates, uptime, troubleshooting.Oversee hosting accounts (Hostinger, GoDaddy, Bluehost) & domain renewals.Ensure smooth functioning of plugins (Elementor, WPForms, PAFE, Automator, etc.).Update Shopify stores (products, landing pages, blogs, offers).3. API Setup & IntegrationsConfigure/manage payment gateways & APIs (Razorpay, Cashfree, Stripe).Manage Shopify, Shiprocket, WhatsApp APIs (WATI/AiSensy).Set up and monitor webhooks for payments, LMS platforms, and logistics.Troubleshoot integration issues quickly.4. LMS & E-commerce PlatformsManage LMS platforms (Knorish, etc.): course setup, automation, user management.Ensure seamless student & customer experience5. Automation & Tech ToolsOptimize workflow automation (Pabbly, Automator plugins).Leverage productivity tools (Calendly, Notion, Asana, Manatal).Coordinate between marketing and operations for smoother execution.6. Analytics & ReportingDevelop and maintain dashboards (Google Analytics, Tableau, Power BI).Monitor website uptime (UptimeRobot) and performance metrics.Provide reports on funnels, customer journeys, and campaign ROI.Desired Profile of the candidate:Required Skills & QualificationsStrong experience in WordPress, hosting, and domain management.Bachelor's degree in Marketing, IT, or related fields.2+ years' experience in Digital Marketing execution (ads, SEO, campaigns).Strong experience in WordPress, hosting, and domain management.Familiar with Shopify, LMS platforms (Knorish or similar).Good knowledge of API integrations, payment gateways, automation tools.Experience with CRM/ERP systems (Zoho, Odoo, Freshworks).Familiarity with analytics & tracking (Google Analytics, Tableau, InsightIQ).Proficiency in email/WhatsApp marketing tools.Basic design/editing ability (Canva or similar).Strong organizational and documentation skills.Problem-solving mindset with ability to troubleshoot across systems.Preferred BackgroundMarketing-first mindset, with confidence in handling website/tech stack.Organized, proactive, and comfortable working across multiple systems.Interest in wellness, yoga, and holistic health (a big plus).Minimum Experience:2-4 yearsCompensation Range:Upto INR 6 LPAContact Information:Website: Job Type: Full-timePay: ₹400, ₹600,000.00 per yearBenefits:Leave encashmentPaid sick timePaid time offProvident FundWork Location: In person

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