Graphic Designer

17 hours ago

west bengal, India Baidyanath Full time

Location : Kolkata Experience required : 3 to 5 years in Graphic Designing CTC : Up to 5 LPA About Baidyanath With over a century of trust and excellence, Baidyanath is one of India’s foremost Ayurvedic medicine manufacturers. Guided by the principles of Ayurveda, Baidyanath combines ancient wisdom with modern scientific innovation to offer authentic, effective, and natural healthcare products. We are now expanding our creative communication team to strengthen our brand presence across digital and traditional platforms. Job Summary Baidyanath is seeking a talented and creative Graphic Designe r who can visually communicate the essence of Ayurveda through modern, engaging, and brand-aligned designs. The ideal candidate will be responsible for creating impactful visuals for packaging, marketing campaigns, and digital promotions that reflect the brand’s heritage and wellness philosophy. Key Responsibilities Conceptualize and design creative assets for product packaging, labels, brochures, leaflets, and other marketing materials. Develop digital creatives for social media, website, emailers, and online advertisements. Collaborate with the marketing and product teams to bring brand campaigns and product stories to life. Ensure all designs align with Baidyanath’s brand guidelines, Ayurvedic values, and visual identity. Edit and retouch product and lifestyle images for digital and print use. Coordinate with printing vendors and ensure design accuracy in production. Keep abreast of design trends, competitor branding, and Ayurveda-inspired visual storytelling. Create engaging visual content for wellness education, product awareness, and influencer collaborations. Qualifications and Skills Education: Bachelor’s degree or diploma in Graphic Design, Fine Arts, Visual Communication, or related field. Experience: 2–5 years of experience in graphic design, preferably in FMCG, healthcare, or Ayurvedic/wellness industry. Technical Skills: Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro). Experience in packaging and print design. Understanding of typography, color psychology, and layout design principles. Basic knowledge of video editing or motion graphics (added advantage). Soft Skills: Strong aesthetic sense and attention to detail. Ability to think creatively while maintaining brand consistency. Good communication and teamwork skills. Time management and ability to handle multiple projects simultaneously. Appreciation for Ayurveda, nature, and holistic living is highly desirable. What We Offer Opportunity to work with one of India’s most trusted Ayurvedic brands. Creative freedom and collaboration with passionate professionals. Competitive salary with performance-based incentives. Exposure to diverse design projects spanning traditional and digital media.

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