Product Marketing Generalist

1 month ago

bangalore, India Taglynk Full time
  • Develop a deep understanding of the user and their pain points. Learn about various aspects of our product, its features, and the value proposition.
  • This would include conducting primary research to gather data, insights, and information from internal and external stakeholders.
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates an understanding of our customers’ needs.
  • Create and optimize various forms of product marketing collateral, constantly keeping in mind our ICP and buyer persona.
  • Develop and optimize website content covering product features, benefits, and value propositions, ensuring alignment with the buyer’s journey and enhancing user engagement and conversion rates.
  • Conduct competitive analysis and create comparison pages, battle cards, and other sales collaterals to better equip the sales team for competitive conversations.
  • Develop video scripts and collaborate with video editors/designers to produce engaging videos, ensuring alignment with brand messaging and target audience.
  • (Engineering as Marketing) Create practical, accessible tools or resources (e.g., calculators, templates, extensions) to attract and engage the target audience, generate leads, and establish authority in the industry.
  • Create design briefs for product illustrations, collaborating with designers to visually communicate key features and benefits in line with the product's messaging and target audience.
  • (Product Newsletter) Own product updates and newsletters to keep the pipeline informed of the latest developments, new features, and improvements.
  • Write compelling case studies that showcase the product's impact and align with key messaging to support sales and marketing efforts.
  • Create and manage product marketing blogs that educate and engage the target audience, emphasizing product benefits, industry insights, and customer pain points to drive awareness and lead generation.
  • Educate internal and external stakeholders on product features and benefits.
  • Develop and execute go-to-market strategies, including messaging and content creation for product and feature launches, while optimizing for revenue, win rates, product launch metrics (trials/demos, content views, website traffic), organic lead generation, and customer adoption.
  • Develop and implement influencer marketing strategies.
  • Organize impactful webinars and offline events.
  • Forge strategic partnerships to expand Zenskar's market presence and generate high-quality leads.
  • Lead organic review campaigns on G2/Capterra/Gartner Peer Network.

  • Generalist

    2 weeks ago

    bangalore, India Jivox Full time

    About Jivox Jivox enables global brands to easily and cost effectively personalize their marketing through automation, delivering relevant user experiences for consumers while driving revenue growth. Our award-winning, advanced Dynamic Creative Optimization (DCO) platform harnesses the power of AI, data-driven decisioning, and optimization along with...

  • Unreal generalist

    1 month ago

    Bangalore, India Pixis Full time

    Job Designation: Unreal Generalist About us: Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their decision-making seamlessly. Since its inception, Pixis has been on a mission to develop powerful AI infrastructure that equips marketers across countries...

  • Unreal Generalist

    1 month ago

    Bangalore, India Pixis Full time

    Job Designation: Unreal Generalist About us: Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their decision-making seamlessly. Since its inception, Pixis has been on a mission to develop powerful AI infrastructure that equips marketers across countries...

  • Unreal Generalist

    2 weeks ago

    Bangalore, India Pixis Full time

    Job Designation: Unreal Generalist About us: Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their decision-making seamlessly. Since its inception, Pixis has been on a mission to develop powerful AI infrastructure that equips marketers across countries...

  • Unreal Generalist

    3 weeks ago

    bangalore, India Pixis Full time

    Job Designation: Unreal GeneralistAbout us:Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their decision-making seamlessly. Since its inception, Pixis has been on a mission to develop powerful AI infrastructure that equips marketers across countries with...

  • Unreal Generalist

    3 weeks ago

    bangalore, India Pixis Full time

    Job Designation: Unreal GeneralistAbout us:Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their decision-making seamlessly. Since its inception, Pixis has been on a mission to develop powerful AI infrastructure that equips marketers across countries with...

  • Hr generalist

    1 month ago

    Bangalore, India Jivox Full time

    About Jivox Jivox enables global brands to easily and cost effectively personalize their marketing through automation, delivering relevant user experiences for consumers while driving revenue growth. Our award-winning, advanced Dynamic Creative Optimization (DCO) platform harnesses the power of AI, data-driven decisioning, and optimization along with...

  • Product Marketing Generalist

    1 month ago

    bangalore, India Taglynk Full time

    Develop a deep understanding of the user and their pain points. Learn about various aspects of our product, its features, and the value proposition.This would include conducting primary research to gather data, insights, and information from internal and external stakeholders.Develop product messaging and positioning that sets us apart from competitors and...

  • HR Generalist

    2 months ago

    Bangalore, India Jivox Full time

    About Jivox Jivox enables global brands to easily and cost effectively personalize their marketing through automation, delivering relevant user experiences for consumers while driving revenue growth. Our award-winning, advanced Dynamic Creative Optimization (DCO) platform harnesses the power of AI, data-driven decisioning, and optimization along with...

  • Unreal generalist

    3 weeks ago

    Bangalore City, India Pixis Full time

    Job Designation: Unreal Generalist About us: Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their decision-making seamlessly. Since its inception, Pixis has been on a mission to develop powerful AI infrastructure that equips marketers across countries with...

  • Unreal Generalist

    1 month ago

    bangalore, India Pixis Full time

    Job Designation: Unreal Generalist About us: Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their decision-making seamlessly. Since its inception, Pixis has been on a mission to develop powerful AI infrastructure that equips marketers across countries...

  • HR Generalist

    4 weeks ago

    bangalore, India Jivox Full time

    About Jivox Jivox enables global brands to easily and cost effectively personalize their marketing through automation, delivering relevant user experiences for consumers while driving revenue growth. Our award-winning, advanced Dynamic Creative Optimization (DCO) platform harnesses the power of AI, data-driven decisioning, and optimization along with...

  • HR Generalist

    2 months ago

    bangalore, India Jivox Full time

    About Jivox Jivox enables global brands to easily and cost effectively personalize their marketing through automation, delivering relevant user experiences for consumers while driving revenue growth. Our award-winning, advanced Dynamic Creative Optimization (DCO) platform harnesses the power of AI, data-driven decisioning, and optimization along with...

  • Product Marketing Generalist

    1 month ago

    Bangalore Metropolitan Area, India Taglynk Full time

    Develop a deep understanding of the user and their pain points. Learn about various aspects of our product, its features, and the value proposition.This would include conducting primary research to gather data, insights, and information from internal and external stakeholders.Develop product messaging and positioning that sets us apart from competitors and...

  • HR Generalist

    2 months ago

    Bangalore Urban, India Jivox Full time

    About Jivox Jivox enables global brands to easily and cost effectively personalize their marketing through automation, delivering relevant user experiences for consumers while driving revenue growth.Our award-winning, advanced Dynamic Creative Optimization (DCO) platform harnesses the power of AI, data-driven decisioning, and optimization along with...

  • 3D Generalist and CGI/VFX Artist

    1 month ago

    Bangalore, India Grapes Worldwide Full time

    ABOUT US: Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting...

  • 3D Generalist and CGI/VFX Artist

    1 month ago

    bangalore, India Grapes Worldwide Full time

    ABOUT US:Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs,...

  • HR / HR Generalist

    2 days ago

    Bangalore, India Essvee Consultant Full time

    Profile : HR / HR Generalist | Location: Bangalore (Near Bannerghatta Road) | Experience: 1 or 3 years | Budget: 30k to 35k | Contact Saumya - 8707346870 Note: If you want your CV shortlisted, Copy, Paste and fill out the below form for a better response. Job Description : The ideal candidate will support the full scope of Human Resources...

  • Product Manager

    1 month ago

    Bangalore, India JIIBS Full time € 40,000 - € 60,000

    Immediately available MERN Stack Developers only. ATTENTION! Working in a start-up is extremely intense, and tends to require more hours and responsibilities than traditional companies. You will be working long tough hours; However, you will have the opportunity to work with like-minded driven and talented people. Please do not ignore this for you will...

  • Product manager

    1 month ago

    Bangalore, India JIIBS Full time

    Immediately available MERN Stack Developers only. ATTENTION! Working in a start-up is extremely intense, and tends to require more hours and responsibilities than traditional companies. You will be working long tough hours; However, you will have the opportunity to work with like-minded driven and talented people. Please do not ignore this for you...