Wordsmith - Brand Communications Expert

1 week ago


kannur, India beBeeCopywriter Full time

Role Overview:Craft compelling, conversion-oriented copy across various marketing formats including ad campaigns, landing pages, brochures, social creatives, and video scripts.This is a hands-on creative role where you'll work closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication.Key Responsibilities:Write copy for Google search and display ads, Meta and other social media ad captions, brochures, flyers, student handbooks, website and landing page content, email marketing, and video scriptsAdapt tone and messaging to fit each university brand and campaign objectiveCollaborate with design, performance marketing, and admissions teams to align messaging with audience needsParticipate in brainstorming sessions and creative reviewsOptimize existing copy for clarity, engagement, and conversionsMaintain consistency across all touchpoints, while staying responsive to data and feedbackWhat We're Looking For:6-8 years of experience writing marketing copy preferably in edtech higher education or a consumer-facing brandStrong portfolio showcasing digital ads social content and multi-format campaignsAbility to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonatesSharp attention to detail grammar and storytellingComfort working in a fast-paced iterative environmentBonus: Experience with performance marketing or knowledge of student acquisition journeys



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