Senior Online Advertising Specialist

5 days ago

Jamnagar, India beBeeDigital Full time

Key Digital Marketing PositionThe successful PPC/Growth Manager will lead our digital marketing efforts, focusing on Google AdWords and Bing campaigns. The ideal candidate should have a strong understanding of online advertising strategies and be proficient in using target keyword research and ad copywriting to optimize campaigns.Develop and implement effective paid social media strategies across multiple platforms including Facebook, Instagram, and others.Analyze and optimize campaign performance using data analysis tools such as bid and budget management, structural optimization, keywords, ad text, and creative optimization.Leverage shopping campaigns to drive sales, including creating feed files and working with merchant centers.Understand the nuances of each platform and develop targeted creative requirements.Stay up-to-date on industry trends and competitor profiling to ensure market relevance.Collaborate with the team to provide regular status updates and insights.Evaluate and maintain conversion tracking and KPI measurements to inform future decisions.RequirementsDemonstrated expertise in online advertising, particularly Google AdWords and Bing campaigns.Strong analytical skills with experience using data analysis tools for campaign optimization.Ability to create engaging content for various platforms, including social media and shopping campaigns.Familiarity with competitor profiling and market trends.Effective communication and collaboration skills for teamwork and status updates.Detail-oriented approach to managing multiple campaigns and priorities.Preferred QualificationsExperience with paid social media advertising and shopping campaigns.Knowledge of data analysis tools and software.Understanding of search engine optimization (SEO) principles.Familiarity with industry-standard tools and technologies.Passion for staying current with industry developments and best practices.This is an exciting opportunity to join a forward-thinking organization and contribute to driving business growth through innovative digital marketing strategies.

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