Creative Director
4 weeks ago
KRAs:
User Retention on show - 60%
Adherence to launch timeline- 30%
Monthly content throughput management & QC- 10%
Key Responsibilities
- Lead the creative adaptation process of foreign stories, making them culturally relevant for the Indian audience while retaining the essence of the original by following the adaptation playbook.- Identify the right people via the right TA processes- writers & producers to be recruited for the show through their existing network and/or pool of talent at Pocket.- Hold the overall plot by collaborating with writers & producers to bring the creative vision to life making sure this resonates with Indian listeners (considering cultural, social, and linguistic nuances, impactful character names to capture audience)- Work closely with the production team to ensure the voice-over artists capture the intended tone and emotion of the characters.- Approve the final audio production to ensure the highest creative and audio quality.- Take full ownership of the audio that goes live on the platform making sure the quality is up to the mark.- Understand data and derive insights to be able to make decisions on whether the show is working for Indian listeners or whether the show requires rework.- Training writers & producers to ensure best output- Own the names of the shows and posters/ thumbnails- Episodic planning & line up to be created & approved- To be able to read and understand long novels that need to be adapted
Skills and Traits
- Deep understanding of Indian culture, folklore, and storytelling styles.- Strong leadership and decision-making abilities, with a keen eye for details.- Excellent communication skills to bridge the gap between creative and technical teams.- Strong sense of narrative pacing, tone, and immersive sound design.- Ability to take data driven decisions- Strong network to be able to hire the right people for the shows- High rigor to ensure creative vision is being followed across multiple teams- To be able to justify the WHY for every creative decision- English and Hindi language proficiency: speaking, reading and writing- Decode the essence of characters, character arcs, story, storytelling, plots, conflict and longevity.- Have the ability to edit incase of requirement
Experience
- 10- 15 years of experience in the TV, OTT space; Experience in mainstream TV is important.- Experience with broadcast channels is preferred.- Experience of casting & production at OTT/Radio channel
Note: This is a contractual role.
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