Anakin (YC S21) | Product Marketing Manager
2 weeks ago
About Us
At Anakin, we’re revolutionizing Pricing intelligence by enabling large global e-commerce companies to optimize their pricing strategies and stay one step ahead of their Competitors.
Our technology engine can automatically find, analyze, and generate insights around hundreds of millions of online listed products across more than 15+ countries in real-time. By leveraging advanced algorithms and intelligent automation, Anakin empowers its clients to make dynamic and real-time pricing adjustments that align with market demands and competitor strategies.
Founded in 2020 by Mohit Prateek (IIT Bombay) and Rashmi Bala (IIT Kanpur), Anakin is a Y-Combinator 21-backed team of 35+ members with revenue growth of 20%+ month on Month. +Visit www.anakin.company, TechCrunch, and VCCircle for more information.
Job Description
We are seeking a dynamic and innovative Marketing Lead to drive our growth and elevate our brand. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies across various channels.
Key Responsibilities:
Content Marketing
- Create high-quality content, including blog posts, articles, whitepapers, and case studies, to educate and engage our target audience.
- Develop and manage a content calendar to ensure timely and consistent content delivery.
- Monitor and analyze content performance metrics to optimize strategies and improve results.
Digital Marketing
- Execute and optimize digital marketing campaigns, including SEO, PPC, email marketing, and LinkedIn advertising, to drive traffic and generate leads.
- Analyze campaign performance data to identify trends and make data-driven decisions.
- Stay up to date with the latest digital marketing trends and technologies.
Account-Based Marketing
- Identify and target key accounts to drive brand awareness and generate leads.
- Leverage B2B marketing tools and channels to engage with decision-makers and influencers.
- Collaborate with sales teams to align ABM efforts with sales strategies.
Lead Generation
- Develop and implement lead generation strategies, including content marketing, email campaigns, and social media outreach.
- Collaborate with the sales team to nurture leads and improve conversion rates.
- Track and analyze lead generation metrics to optimize performance.
Brand Development
- Maintain and enhance our brand identity and messaging across all marketing channels.
- Develop marketing materials, including brochures, presentations, and sales collateral.
- Collaborate with design teams to create visually appealing and effective marketing materials.
Events and Conferences
- Identify and prioritize relevant industry events and conferences to attend.
- Plan and execute event strategies, including budgeting, logistics, and attendee engagement.
- Measure the ROI of events and conferences to optimize future participation.
Qualifications:
- Bachelor's degree in Engineering, Marketing, Business Administration, or a related field.
- 3+ years of overall proven experience in B2B marketing, with a strong focus on digital marketing.
- Strong understanding of SEO, PPC, email marketing, and social media marketing.
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven decision-making abilities.
- Experience with marketing automation tools and CRM systems.
If you are a passionate and results-oriented marketing professional, we encourage you to apply.
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