Web ytics

Overview:The Web Analytics role plays a crucial part in optimizing online performance making datadriven decisions and enhancing user experience for the organization. By leveraging analytical insights this role empowers the business to understand user behavior and make informed strategic decisions.Key Responsibilities:

• Utilize web analytics tools to track analyze and report on website traffic and user behavior
• Identify key performance metrics and develop dashboards for tracking and reporting
• Perform indepth data analysis to provide insights and recommendations for website and marketing optimization
• Conduct A/B testing and multivariate analysis to make datadriven decisions for website improvements
• Collaborate with crossfunctional teams to understand business goals and translate them into measurable objectives
• Implement and maintain tracking tags and pixels for accurate data collection
• Utilize statistical analysis techniques to identify trends and patterns in user behavior
• Develop and deliver regular reports and presentations to key stakeholders
• Stay updated on emerging trends and best practices in web analytics and digital marketing

Required Qualifications:

• Bachelors degree in Marketing Business Computer Science Statistics or a related field
• Proven experience in web analytics and digital marketing
• Proficiency in web analytics tools such as Google Analytics Adobe Analytics or similar platforms
• Strong analytical skills with the ability to interpret and derive actionable insights from data
• Experience with data visualization tools such as Tableau or Power BI
• Knowledge of HTML JavaScript and other web technologies for tag implementation
• Familiarity with A/B testing methodologies and statistical analysis techniques
• Excellent communication and presentation skills for effectively conveying insights to nontechnical stakeholders
• Detailoriented with a focus on data accuracy and quality
• Ability to work effectively in a fastpaced and collaborative environment

a/b testing,google analytics,javascript,communication,collaboration,html,web analytics,adobe analytics,statistics,presentation,power bi,digital marketing,data analysis,tableau,data visualization

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