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Trade Marketing- Insurance
2 months ago
Roles and Responsibilities
Develop and implement marketing strategies to support brand, product and sales objectives
Understanding of the distribution channel and aligning the marketing approach, objective and calendar with the same
Perform competition benchmarking to identify opportunities for growth and improvement through material available offline, trainings, sales pitches, new creatives or any new events taking place in the market
Handle new product launches, their UI/UX, communications, marketing collaterals, trainings etc.
Develop insights through market research as and when needed
Plan and execute agent campaigns, events, and promotions to boost product visibility and engagement
Monitor and evaluate the effectiveness of marketing initiatives and adjust strategies as needed
Work with internal teams (e.g., product development, sales, and finance) to ensure alignment of marketing activities with overall business goals
Since this role involves co-ordination with all stakeholders, this is a completely in-office role
Key skills required
Proven experience in trade marketing or a similar role
Project Management experience is a plus
Strong understanding of marketing principles and strategies - particularly in the context of Insurance
Competition knowledge
Self-starter
Excellent analytical, communication, and interpersonal skills
Ability to work collaboratively with cross-functional teams
Strong organizational skills and ability to meet deadlines
Knowledge of market research and data analysis
Education Background
Masters degree in Marketing
