Zariin Jewelry | Social Media Manager
4 days ago
Social Media Manager (Zariin & Urja)
Are you a creative thinker with a knack for storytelling and a passion for lifestyle, jewelry, and wellness? Zariin Jewelry and Urja by Zariin, two dynamic brands combining contemporary design and wellness, are looking for a Social Media Manager to lead and elevate their digital presence.
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Key Responsibilities:
1. Social Media Strategy & Planning
- Develop and implement creative, data-driven strategies for Instagram, Facebook, and other relevant platforms to grow brand awareness and engagement.
- Create content calendars for both Zariin and Urja, ensuring alignment with brand vision, product launches, and marketing campaigns.
- Research social media trends, competitor strategies, and audience behaviors to stay ahead of the curve.
2. Content Creation & Curation
- Conceptualize and create engaging, high-quality content for posts, Reels, and Stories, ensuring it resonates with target audiences.
- Collaborate with photographers, designers, and team members to plan and execute photoshoots, styling, and editing.
- Write compelling captions that reflect each brand's tone and personality.
3. Community Engagement
- Actively engage with the audience through comments, DMs, and tagged content, fostering an authentic and engaged community.
- Build relationships with influencers and like-minded brands for collaborations and growth.
4. Analytics & Performance Optimization
- Monitor and analyze social media performance, providing monthly reports with actionable insights.
- Use tools like Meta Insights, Later, or Buffer to identify opportunities for optimization.
5. Campaign Execution
- Plan and execute social media campaigns around product launches, wellness events, or brand collaborations.
- Ensure Zariin’s jewelry heritage and Urja’s wellness positioning are equally represented.
6. Content Shooting
- Take responsibility for capturing behind-the-scenes content and coordinating photoshoots when needed.
- Ensure on-brand visuals by working with models, props, and product styling.
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Qualifications:
- Proven experience in social media management (preferably in fashion, wellness, or lifestyle).
- Strong creative skills with an eye for design and detail.
- Excellent writing and communication skills for crafting on-brand captions and messaging.
- Hands-on experience with photography and video content creation/editing.
- Familiarity with Instagram trends, tools, and algorithms.
- Knowledge of social media analytics and tools like Meta Insights, Later, or Canva.
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