Digital Marketing Specialist

Company Description Prayag Health is a US-based digital commerce startup focused on the healthcare vertical with one simple mission: Healthy body and happy soul. We provide a wide range of products for home health care to improve the lives of our customers in the continental United States. We provide competitive salaries and perks in exchange for your valuable expertise and skills to expand and grow our company. This position allows for remote work due to COVID-19 restrictions and the possibility to keep it permanent based on performance. Job Description We are looking for an experienced Digital Marketing Specialist to join our platinum team of entrepreneurial, enthusiastic, and caring people. You will be responsible for designing, implementing, and delivering digital marketing programs to kickstart the sale of our products and drive the "rapid' expansion and growth in the market. You will identify new and exciting opportunities and establish brand awareness. If you are the person who can execute the ambitious goals at one-third resources than the normal, we would like to meet you. To succeed in this role, you must have a growth mindset and be a creative, self-starter, top-notch communicator, and passionate marketer.ResponsibilitiesComprehend categories, products, customers and business goalsKnow the persona of customers and understand their needsResearch products and competitors to identify opportunitiesEstablish a digital marketing strategy across various engagement channels both online and offline and develop a marketing calendarIdentify syndication schedules for editorial calendars for blogs, content, and social media postsDevelop effective paid search strategies to gain market sharePlan, design, launch and optimize various PPC campaignsPerform keyword research and audience targeting in support with managementWork with web developers and designers to manage integrations and tooling for PPC, social media, etc.Monitor advertisement budgets and oversee search platform accountsTrack KPIs, analyze web traffic metrics, and provide recommendations and useful reports for managementMaintain partnerships with PPC ad platforms and vendorsIdentify click frauds and eliminate itEnsure the highest possible ROI on ad-spendPerform ongoing keyword discovery, expansion, and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategyRecommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywordsBuild a social media strategy through the audience identification, competitive research, benchmarking and messaging including platform strategySetup, Review, and Optimize company pages on social media platformsEstablish metrics and goals on customer engagement and intimacy on social media to boost website traffic and gain revenueEngage with the customer on behalf of the brand and perform soft-sell while managing and improving brand reputationCollaborate with other stakeholders such as content developer (copywriter), graphics and media designer, and management for consistent brand messaging and best customer experience QualificationsProven SEM experience with PPC campaign management across multiple web and social channelsIn-depth experience with website analytics tools such as Google AnalyticsSolid understanding of performance marketing, conversion, and online customer acquisitionExpertise in keyword research, data analysis and reportingKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and SEMStrong business acumen and expert communicatorExperience with A/B and multivariate experimentsBasic understanding of HTML, CSS, XML, JavaScript, and web development and industry-leading commerce toolsEducation & CertificationsBachelors/Masters in Marketing, Quantitative, Media or a related fieldGoogle Adwords CertificationGoogle Analytics and other SEO training are welcome Additional Information All your information will be kept confidential according to EEO guidelines.