Senior Copywriter

3 months ago

hyderabad, India Keka HR Full time

We are seeking an experienced and creative Senior Copywriter to join our marketing team. This individual will play a key role in developing compelling copy across various channels, including ads, email campaigns, landing pages, and banners. The Senior Copywriter will be responsible for both the strategic and executional aspects of copywriting, ensuring that all content aligns with the brand voice and drives measurable business outcomes.


Responsibilities:


  • Content Strategy & Execution
  • Develop, implement, and refine copy strategies for marketing campaigns across multiple channels (ads, emails, landing pages, banners).
  • Collaborate with the design, marketing, and product teams to ensure consistency in messaging and brand tone.
  • Interpret marketing briefs to generate creative, persuasive copy that resonates with target audiences.
  • Work closely with the creative and digital teams to ensure that copy aligns with the overall campaign objectives and user experience.
  • Ad Copy
  • Write compelling and concise ad copy for social media, display ads, and PPC campaigns.
  • Optimize ad copy to drive click-through rates (CTR) and conversion rates.
  • Email Campaigns
  • Craft attention-grabbing subject lines and email body content to boost open rates and engagement.
  • A/B test email copy and strategies to enhance performance.
  • Landing Pages & Banners
  • Write optimized, high-converting copy for landing pages that encourage user engagement and lead generation.
  • Create banner ads that capture attention and communicate key messages effectively.
  • Brand Voice & Consistency
  • Maintain and refine the brand's voice and tone across all marketing channels.
  • Ensure consistency of messaging across all touchpoints.
  • Content Optimization & Testing
  • Regularly review campaign performance and use data insights to optimize copy for maximum effectiveness.
  • Conduct A/B tests for ads, emails, and landing pages to continuously improve conversion rates.
  • Collaborative Ideation
  • Collaborate with the marketing and creative teams to brainstorm campaign ideas, positioning, and taglines.
  • Participate in creative sessions and contribute to the overall content calendar.


Key Performance Indicators (KPIs)


  • Conversion Rate: Increase in conversion rates across ads, emails, and landing pages.
  • Click-Through Rate (CTR): Improvement in CTR for digital ads and email campaigns.
  • Open Rate & Engagement: Growth in email open rates, click rates, and overall engagement metrics.
  • Lead Generation: Number of qualified leads generated through landing pages.
  • Campaign ROI: Return on investment for content-driven campaigns.
  • A/B Testing Results: Positive changes resulting from iterative testing and optimization efforts.

  • Senior Copywriter

    4 months ago

    Hyderabad, India Keka HR Full time

    We are seeking an experienced and creative Senior Copywriter to join our marketing team. This individual will play a key role in developing compelling copy across various channels, including ads, email campaigns, landing pages, and banners. The Senior Copywriter will be responsible for both the strategic and executional aspects of copywriting, ensuring that...

  • Senior Copywriter

    1 month ago

    Hyderabad, India Keka HR Full time

    We are seeking an experienced and creative Senior Copywriter to join our marketing team. This individual will play a key role in developing compelling copy across various channels, including ads, email campaigns, landing pages, and banners. The Senior Copywriter will be responsible for both the strategic and executional aspects of copywriting, ensuring that...

  • Senior copywriter

    1 month ago

    Hyderabad, India Keka HR Full time

    We are seeking an experienced and creative Senior Copywriter to join our marketing team. This individual will play a key role in developing compelling copy across various channels, including ads, email campaigns, landing pages, and banners. The Senior Copywriter will be responsible for both the strategic and executional aspects of copywriting, ensuring that...

  • Junior Copywriter

    6 months ago

    Hyderabad, India Good Health Company Full time

    Job Description: Junior CopywriterPosition Title: Junior CopywriterDepartment: Marketing/CreativeLocation: HyderabadReports To: Senior Copywriter/Creative DirectorJob Summary:We are looking for a talented and motivated Junior Copywriter to join our marketing team. The ideal candidate will have a passion for writing and a keen eye for detail. The Junior...

  • Junior Copywriter

    6 months ago

    Hyderabad, India Good Health Company Full time

    Job Description: Junior Copywriter Position Title: Junior Copywriter Department: Marketing/Creative Location: Hyderabad Reports To: Senior Copywriter/Creative Director Job Summary: We are looking for a talented and motivated Junior Copywriter to join our marketing team. The ideal candidate will have a passion for writing and a keen eye for detail. The Junior...

  • Junior Copywriter

    6 months ago

    Hyderabad, India Good Health Company Full time

    Job Description: Junior CopywriterPosition Title: Junior CopywriterDepartment: Marketing/CreativeLocation: HyderabadReports To: Senior Copywriter/Creative DirectorJob Summary:We are looking for a talented and motivated Junior Copywriter to join our marketing team. The ideal candidate will have a passion for writing and a keen eye for detail. The Junior...

  • Senior Copywriter

    4 months ago

    Hyderabad, India Keka HR Full time

    We are seeking an experienced and creative Senior Copywriter to join our marketing team. This individual will play a key role in developing compelling copy across various channels, including ads, email campaigns, landing pages, and banners. The Senior Copywriter will be responsible for both the strategic and executional aspects of copywriting, ensuring that...

  • Senior Copywriter

    4 months ago

    Hyderabad, India Keka HR Full time

    We are seeking an experienced and creative Senior Copywriter to join our marketing team. This individual will play a key role in developing compelling copy across various channels, including ads, email campaigns, landing pages, and banners. The Senior Copywriter will be responsible for both the strategic and executional aspects of copywriting, ensuring that...

  • Senior Copywriter

    4 months ago

    Hyderabad, India Keka HR Full time

    We are seeking an experienced and creative Senior Copywriter to join our marketing team. This individual will play a key role in developing compelling copy across various channels, including ads, email campaigns, landing pages, and banners. The Senior Copywriter will be responsible for both the strategic and executional aspects of copywriting, ensuring that...

  • Senior Copywriter

    1 month ago

    Hyderabad, India Keka HR Full time

    We are seeking an experienced and creative Senior Copywriter to join our marketing team. This individual will play a key role in developing compelling copy across various channels, including ads, email campaigns, landing pages, and banners. The Senior Copywriter will be responsible for both the strategic and executional aspects of copywriting, ensuring that...

  • Copywriter

    3 weeks ago

    Hyderabad, India Digital Nest Full time

    Role : Full TimeLocation : Hyderabad - Hitech CityMode : WFOExperience : 1-6 yearsJob Title : Senior Copywriter & Branding Strategist OverviewThe Senior Copywriter & Branding Strategist is responsible for creating high-quality, impactful copy across various media and channels while shaping and executing brand strategies. This role involves a deep...

  • Copywriter

    3 weeks ago

    Hyderabad, India Digital Nest Full time

    Role : Full TimeLocation : Hyderabad - Hitech CityMode : WFOExperience : 1-6 yearsJob Title : Senior Copywriter & Branding Strategist OverviewThe Senior Copywriter & Branding Strategist is responsible for creating high-quality, impactful copy across various media and channels while shaping and executing brand strategies. This role involves a deep...

  • Senior Copywriter

    2 months ago

    Hyderabad, India 8 Views Full time

    Senior Copywriter :Do words get you excited? Do you find joy in crafting content that not only speaks to people but makes them feel? At 8 Views, we’re on the lookout for aSenior Copywriterwho can make people smile, think, feel; and most importantly,click ! Who can shape ideas into stories that engage, inspire, and deliver results. If digital platforms are...

  • Senior Copywriter

    3 months ago

    Hyderabad, India 8 Views Full time

    Senior Copywriter : Do words get you excited? Do you find joy in crafting content that not only speaks to people but makes them feel? At 8 Views, we’re on the lookout for a Senior Copywriter who can make people smile, think, feel; and most importantly, click ! Who can shape ideas into stories that engage, inspire, and deliver results. If digital...

  • Senior Copywriter

    3 months ago

    hyderabad, India 8 Views Full time

    Senior Copywriter : Do words get you excited? Do you find joy in crafting content that not only speaks to people but makes them feel? At 8 Views, we’re on the lookout for a Senior Copywriter who can make people smile, think, feel; and most importantly, click! Who can shape ideas into stories that engage, inspire, and deliver results. If digital platforms...

  • Copywriter

    3 days ago

    Hyderabad, India PAD Integrated Marketing And Communications Full time

    Position Overview :The Copywriter (You are welcome to apply for both junior and senior roles here!) will be responsible for creating engaging and persuasive copy for various marketing and advertising materials. This role requires excellent writing skills and the ability to craft compelling messages that resonate with target audiences.Key...

  • Copywriter

    2 weeks ago

    Hyderabad, India PAD Integrated Marketing and Communications Full time

    Position Overview :The Copywriter (You are welcome to apply for both junior and senior roles here!) will be responsible for creating engaging and persuasive copy for various marketing and advertising materials. This role requires excellent writing skills and the ability to craft compelling messages that resonate with target audiences.Key...

  • Senior Copywriter

    2 months ago

    Hyderabad, India 8 Views Full time

    Senior Copywriter :Do words get you excited? Do you find joy in crafting content that not only speaks to people but makes them feel? At 8 Views, we’re on the lookout for a Senior Copywriter who can make people smile, think, feel; and most importantly, click! Who can shape ideas into stories that engage, inspire, and deliver results. If digital platforms...

  • Copywriter

    3 weeks ago

    Hyderabad, India Digital Nest Full time

    Role : Full Time Location : Hyderabad - Hitech City Mode : WFO Experience : 1-6 years Job Title : Senior Copywriter & Branding Strategist Overview The Senior Copywriter & Branding Strategist is responsible for creating high-quality, impactful copy across various media and channels while shaping and executing brand strategies. This role...

  • Highly Creative Senior Copywriter Wanted

    4 weeks ago

    Hyderabad, Telangana, India Keka HR Full time

    Senior Copywriter Role at Keka HRWe are seeking an experienced and creative Senior Copywriter to join our marketing team at Keka HR. This individual will play a key role in developing compelling copy across various channels, including ads, email campaigns, landing pages, and banners. The Senior Copywriter will be responsible for both the strategic and...