Data-Driven Marketing Strategist

1 week ago

tumakuru, India beBeeAnalytical Full time

MarTech Expertise SoughtWe are seeking an accomplished MarTech specialist to spearhead the design and execution of personalized customer experiences for our India-based operations.Key responsibilities include overseeing the Adobe stack, configuring and optimizing Adobe Solutions, collaborating with cross-functional teams, developing tagging strategies, analyzing customer data, and providing comprehensive training and documentation.Act as primary client-facing expert for India operationsManage and optimize Adobe Solutions: Analytics, Customer Journey Analytics, Experience Platform, Launch, TargetPartner with marketing, data, and IT teams to align MarTech solutions with business goalsAnalyze customer data to generate actionable insightsTroubleshoot technical and data issues in the MarTech stackRequired Skills and QualificationsHands-on experience with Adobe Suite: Analytics, CJA, AEP, Launch, TargetStrong knowledge of digital marketing concepts, customer journeys, and personalizationFamiliarity with JavaScript, web tagging, and data collection frameworks (a plus)Strong analytical mindset with problem-solving skillsExcellent communication and client-handling abilities

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