Senior Lifecycle Campaign Manager

Senior Lifecycle Campaign ManagerWe're seeking an experienced Senior Lifecycle Campaign Manager to lead targeted campaigns and nurture users throughout their journey.Develop lifecycle communication strategies to foster user engagement.Create and manage push notifications, in-app messages, email, SMS, and other channels for optimal messaging delivery.Monitor funnel metrics (activation, DAU/MAU, retention cohorts), identify drop-offs, and optimize campaigns for improved performance.Leverage user data (listening patterns, genres, time of day, engagement frequency) to craft hyper-relevant messaging.Collaborate with content, growth, and product teams to align communication strategies with business priorities and product features.Continuously test creative formats, messaging, timing, and delivery channels to maximize engagement.Requirements:4–5 years of CLM / CRM marketing experience in a consumer internet, OTT, gaming, or app-based product.Hands-on experience in MoEngage, WebEngage, or CleverTap for campaign setup, automation, and analytics.Ability to translate business goals into structured lifecycle strategies.Understanding of segmentation logic, event-based triggers, and cohort analysis.Proficiency with campaign reporting, funnel analysis, and retention metrics.Creative thinker who can balance data insights with storytelling to create compelling user journeys.Strong project management skills and the ability to juggle multiple campaigns without losing focus on quality.About This Role:This is an exciting opportunity to join our team as a Senior Lifecycle Campaign Manager. We're looking for someone with a passion for developing and executing lifecycle communication strategies that drive user engagement and retention.Your Key Responsibilities:Develop and execute lifecycle communication strategies to engage users throughout their journey.Create and manage push notifications, in-app messages, email, SMS, and other channels for optimal messaging delivery.Monitor funnel metrics (activation, DAU/MAU, retention cohorts), identify drop-offs, and optimize campaigns for improved performance.Leverage user data (listening patterns, genres, time of day, engagement frequency) to craft hyper-relevant messaging.Collaborate with content, growth, and product teams to align communication strategies with business priorities and product features.Continuously test creative formats, messaging, timing, and delivery channels to maximize engagement.What You'll Need:4–5 years of CLM / CRM marketing experience in a consumer internet, OTT, gaming, or app-based product.Hands-on experience in MoEngage, WebEngage, or CleverTap for campaign setup, automation, and analytics.Ability to translate business goals into structured lifecycle strategies.Understanding of segmentation logic, event-based triggers, and cohort analysis.Proficiency with campaign reporting, funnel analysis, and retention metrics.Creative thinker who can balance data insights with storytelling to create compelling user journeys.Strong project management skills and the ability to juggle multiple campaigns without losing focus on quality.Why Join Us?We're a dynamic team passionate about creating engaging experiences for our users. As a Senior Lifecycle Campaign Manager, you'll have the opportunity to work with a talented group of professionals dedicated to driving user growth and retention.Your Benefits:Opportunity to work on high-impact projects that drive user growth and retention.Collaborative and dynamic work environment.Professional development opportunities to help you grow in your career.],