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Integrated Branding/ Marketing

2 months ago

rajkot, India Bigtree Vision Management Company Full time
Brand Strategy & Development:- Develop, refine, and execute the company's brand strategy for Ceramic and Porcelain Tiles,aligning it with overarching business objectives.- Conduct comprehensive market research specific to Ceramic and Porcelain Tiles to identifybrand perceptions, trends, and opportunities, adapting strategies as needed.- Define the brand's unique value proposition for Ceramic and Porcelain Tiles and establish arobust messaging framework tailored to the industry.Brand Identity, Visual Guidelines & Product Ideation:- Craft and maintain comprehensive brand guidelines ensuring consistent representation ofCeramic and Porcelain Tiles across all materials, campaigns, and communication channels.- Oversee the development of visual elements, including logos, colour schemes, typography,and design assets suitable for Ceramic and Porcelain Tiles.- Contribute to product ideation by aligning new Ceramic and Porcelain Tiles products withour brand identity and customer preferences in the sector.Campaign Planning, Execution & Product Prototyping:- Conceptualize, plan, and execute integrated branding campaigns that effectivelycommunicate our brand's values and offerings in the context of Ceramic and Porcelain Tiles.- Collaborate closely with internal teams and external agencies specializing in Ceramic andPorcelain Tiles for compelling and unified messaging.- Utilize CAD software to design prototypes for new Ceramic and Porcelain Tiles product ideas,refining them through the design process.Content Strategy, Storytelling & Product Testing:- Develop engaging brand narratives across various mediums, emphasizing Ceramic andPorcelain Tiles.- Formulate content strategies aligned with our brand identity and objectives, spanningvarious mediums such as social media, blogs, videos, and more, with a specific focus onCeramic and Porcelain Tiles.- Test Ceramic and Porcelain Tiles products throughout the design process,

Experience : 3 - 5 Years

No. of Openings : 1

Education : Professional Degree, Any Bachelor Degree, Post Graduate Diploma

Role : Marketing Manager

Industry Type : Manufacturing / Production / Quality

Gender : [ Male / Female ]

Job Country : India