Senior Data Insights Specialist

4 days ago


Kolhapur, India beBeeProgrammatic Full time

Programmatic Data Analyst RoleDescription:We are seeking a highly skilled Programmatic Data Analyst to join our operations and ad tech department. As a key member of the team, you will be responsible for overseeing the technical and operational performance of our programmatic stack.Main Responsibilities:Manage and optimize SSPs, DSPs, OpenRTB, Prebid, and Server-to-Server integrations.Configure endpoints, macros, and bidstreams; monitor fill rate, latency, and discrepancies.Detect and resolve Invalid Traffic (IVT) using HUMAN, Protected Media, Pixalate, IAS, and MOAT.Build dashboards in Looker, Data Studio, or Excel/Sheets to track eCPM, fill rate, and delivery trends.Collaborate with demand and supply partners for QA, format validation, and compliance (ads.txt, sellers.json, VAST/VMAP).Document technical setups and coordinate with Product, Sales, and Engineering.Data Analysis:Build dashboards and automated reports in Looker, Data Studio, or Excel/Sheets.Analyze large datasets to identify trends, anomalies, and optimization opportunities.Develop and present data-driven insights for improving yield, delivery, and eCPM performance.Provide insights into demand behavior, performance trends, and inventory value.Ensure data accuracy and support improvements to tracking and reporting.Requirements:3+ years of experience in Ad Operations or Programmatic Tech Support.Expertise in SSP/DSP architecture, RTB, and bidstream analysis.Experience with IVT/fraud tools (HUMAN, Protected Media, Pixalate, IAS, MOAT).Strong analytical mindset; proficiency in Looker, Data Studio, Excel.Fluent English; detail-oriented and proactive in fast-paced environments.



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