Public Relations Communications Specialist
1 week ago
Key Responsibilities 1. Corporate & External Communication Develop and implement the company’s corporate communication strategy aligned with business and brand objectives. Draft and manage the release of corporate announcements, press releases, speeches, and feature articles highlighting the company’s growth, technology, sustainability, and innovation. Build and maintain strong relationships with national and trade media, industry bodies, and PR agencies. Coordinate corporate events, media interactions, factory visits, and investor briefings. Ensure consistency of corporate messaging across all communication platforms. 2. Public Relations & Media Management Promote the company’s leadership, products, and manufacturing excellence through proactive media engagement. Track, analyze, and report on media coverage, public perception, and communication impact. Prepare talking points and briefing documents for senior management ahead of media interactions and conferences. Manage digital PR activities, including online reputation management and social media visibility. 3. Internal Communication Develop and execute internal communication programs to engage employees across plants and offices. Create corporate newsletters, CEO messages, and internal campaigns that highlight achievements, milestones, and safety culture. Collaborate with HR and CSR teams to promote organizational values, sustainability initiatives, and employee engagement. 4. Crisis & Reputation Management Lead communication strategy during industrial incidents, labor issues, or environmental events. Act as the communication point of contact during crises, ensuring timely, transparent, and fact-based messaging. Develop crisis communication manuals and train key spokespersons. 5. Brand & CSR Communication Oversee corporate branding and ensure visual and messaging consistency across all materials. Promote CSR initiatives, sustainability programs, and community outreach projects to enhance the company’s public image. Create impact reports, videos, and stories showcasing the company’s social and environmental contributions. Qualifications & Experience Bachelor’s degree in Mass Communication, Public Relations, Journalism, or English. Master’s / MBA in Communication, Marketing, or related field preferred. 6–10 years of experience in Corporate Communications / PR, ideally within a manufacturing or industrial sector (automotive, steel, cement, energy, etc.). Proven experience in media handling, stakeholder engagement, and corporate branding. Strong writing, editing, and presentation skills. Familiarity with digital media tools, analytics, and PR monitoring platforms. Key Competencies Strategic communication and storytelling Industrial and corporate affairs understanding Media and stakeholder management Crisis management and problem-solving Collaboration and interpersonal influence Planning, organization, and attention to detail Key Performance Indicators (KPIs) Positive media visibility and brand sentiment Effective crisis and stakeholder communication Consistency of brand messaging across platforms Employee engagement scores via internal communications Timely and impactful PR and CSR campaign execution Job Location: Corporate Office (Taratala - Kolkata) Apply to: hr.od@shyamgroup.com
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