Data Analyst for Social Media

Job role - Data AnalystJob type - Remote | Full TimeIndustry - MediaStart date - ASAPInterview schedule - On a rolling basis till the role is filledAbout us: Poppy Co is a young social media and design collective based in Bombay, India. We help brands build interesting voices and meaningful communities on the internet.Over the last 7 years, the founding team has shaped the internet culture in India and produced social media content for some of the most talked-about brands like Netflix India, Duolingo India, CRED, AIB, Prime Video, Bumble, YouTube, and Swiggy to name a few.Here is what we value at Poppy Co. If you have the same values you might be a good fitSincerity: Sincerity is at the heart of our interactions. We act with integrity, remaining true to our beliefs and principles. Our team members take ownership of their actions and responsibilities, ensuring that our words align with our deeds.Experimentation: We encourage our team to explore new ideas, challenge the norm, and take calculated risks. By embracing experimentation, we learn, evolve, and adapt to new possibilities.Curiosity: We encourage a culture of continuous learning, where team members stay curious about emerging trends. Our inquisitive mindset fuels creativity and drives us towards excellence.Empathy: Empathy lies at the heart of our relationships. By listening actively, understanding deeply, and fostering a culture of compassion, we create a supportive and inclusive community where everyone feels valued and empowered.Transparency: Transparency is the cornerstone of our communication. We believe in sharing information openly, making informed decisions collaboratively, and communicating clearly with all stakeholders.This is what we hope you will help us accomplish - In-Depth Social Media Insights:Utilise your expertise in social media metrics, insights, and performance indicators to extract valuable data-driven insights.Analyse and interpret data to assess the effectiveness of various content types in alignment with brand sentiment and goals.Competitor Analysis:Conduct thorough competitor analysis to identify strengths and weaknesses in their social media performance.Utilise this intelligence to gain a competitive advantage and elevate our brand's social media presence.Data-Driven Strategy Development:Collaborate with marketing and social media teams to develop data-driven strategies that enhance engagement, reach, and brand awareness.Present your findings and recommendations to stakeholders in clear and concise reports and presentations.Social Media Analytics Tools Proficiency:Demonstrate proficiency in various social media analytics tools and platforms, including but not limited to Facebook Insights, Twitter Analytics, Instagram Insights, and third-party tools like Sprinklr, Brandwatch, ListenFirst, SocialInsider, and Google Ads.Adaptability and Trend Awareness:Stay abreast of the latest social media trends and algorithm changes, promptly adapting strategies to stay ahead of the curve.Influencer Assessment:Identify relevant influencers in the industry and evaluate their impact on our brand's social media presence.Social Media Listening and Monitoring:Utilise social media listening tools to monitor and analyse brand mentions and conversations across various platforms.How are you amazing?At Poppy Co., we believe diversity of lived experiences and thought strengthen relationships and bring a richness to our teams and more meaning to our clients.To be considered for this opportunity, your qualifications, skills & experience could include:Specialised degree in statistics, communications or any other related field.2-4 years (minimum) experience in a similar role Data Analysis Expertise: Proven experience and proficiency in data analysis tools and techniques, especially within the social media domain.Familiarity with social media analytics tools and platforms, such as Facebook Insights, Twitter Analytics, Instagram Insights, and third-party tools like Sprinklr, Brandwatch, ListenFirst, SocialInsider, Google Ads, etc.Clear Communication: Strong written and verbal communication skills to present data-driven insights effectively to stakeholders.Industry Awareness: Up-to-date with social media trends, platform changes, and best practices within the entertainment and brand industry.Analytical Thinking: Strong analytical skills to extract meaningful insights from complex data sets and translate them into strategy.Additional Information - Poppy Co. is an equal opportunity employer, we encourage people with lived experience of being Women, Trans, Queer, Gender diverse or Disabled to apply. Our hiring process is unbiased and we highly value diversity. Everyone is included at Poppy Co.