Digital Marketing Manager

Digital Marketing & Growth Manager – HitFameLocation: Delhi NCR | Experience: 5–12 Years | Function: Marketing | Industry: Entertainment / Tech / Media / Mobile App / Creator EconomyEmployment Type: Full-timeAbout HitFameHitFame is an AI-powered entertainment-tech platform revolutionizing how talent connects with opportunities in the global entertainment industry. Designed for actors, singers, influencers, filmmakers, photographers, editors, dancers, and creators, HitFame enables users to showcase their talent, apply for real opportunities, collaborate globally, and build their personal brand — all within a mobile-first, intelligent ecosystem.With 150,000+ users and rapidly expanding, HitFame aims to become the world's largest AI-based job, networking, and monetization platform for entertainment professionals. Think of it as the next-generation blend of LinkedIn, Upwork, and IMDb — built for the entertainment industry.Position OverviewWe are looking for a dynamic and results-driven Digital Marketing & Growth Manager who will own the entire 360° digital marketing ecosystem — including branding, performance marketing, app downloads, subscription sales, affiliate growth, lead generation, and monthly revenue targets.The ideal candidate will have deep expertise in mobile app marketing (Android & iOS), ASO, SaaS/freemium models, and affiliate marketing, with a proven track record of scaling digital businesses, driving ROI, and achieving monthly growth objectives.Note: Once selected, candidates will be required to complete a short performance-based task and undergo a 1-week probation period before receiving the final offer letter.Key Responsibilities Strategic & Growth LeadershipDefine, execute, and optimize data-driven 360° marketing strategies aligned with business goals and monthly targets.Lead end-to-end marketing funnel — from awareness to conversion to retention.Drive app downloads, subscriptions, ROI, and revenue growth through measurable performance metrics.Collaborate closely with Product, Growth, Design, Tech, and Leadership teams for seamless execution. Mobile App Marketing & ASOPlan and execute campaigns for Android and iOS installs through paid, organic, and influencer-led channels.Own full App Store Optimization (ASO) — including keyword research, creative optimization, reviews, and A/B testing.Hands-on with tools like Firebase, Appsflyer, MobileAction, Mixpanel, and App Radar. Performance & Paid MarketingManage Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, Snapchat, X (Twitter), and Programmatic campaigns.Set up and optimize remarketing, lookalike, and custom audience funnels using AI-driven automation.Drive performance campaigns for Premium and Professional Plan conversions with affiliate and influencer integrations.Use advanced tools like Revealbot, AdCreative.ai, Funnel.io, Smartly.io for automated optimization. Affiliate & Partner-Led GrowthBuild and scale affiliate partnerships with creators, influencer agencies, and affiliate marketplaces.Manage commission-based growth models using UTMs, tracking dashboards, and third-party tools.Optimize and scale affiliate programs to increase conversions and reach. Content, Blog & SEO MonetizationGrow HitFame's News & Blog ecosystem as a traffic and monetization engine via SEO content, affiliate links, and sponsored collaborations.Create SEO-driven content strategies with writers and AI tools like Jasper, ChatGPT, SurferSEO.Implement on-page/off-page SEO and track keyword performance using Ahrefs, SEMrush, and Google Search Console. Social Media & Community GrowthBuild and scale HitFame's presence across Instagram, YouTube, Facebook, LinkedIn, X, and Snapchat.Plan creative campaigns, reels, and influencer collaborations to boost engagement and visibility.Manage content calendars using Hootsuite, Buffer, and Canva. Lead Generation & CRMRun B2B & B2C lead generation campaigns for artist bookings, premium plans, and casting leads.Build email, WhatsApp, SMS, and push notification workflows via HubSpot, ActiveCampaign, MoEngage, Mailchimp.Drive customer retention through personalized CRM automation and funnel optimization. SEO/SEM & Web OptimizationExecute PPC and SEM strategies with precise A/B testing and performance tracking.Improve web presence through technical SEO, structured data, and site performance optimization. Analytics, Automation & ReportingMeasure CAC, ROAS, MRR, DAU/MAU, conversion rates using GA4, Appsflyer, Hotjar, Power BI, Supermetrics.Automate data pipelines using Zapier, Meta API, and Google integrations.Present actionable insights and weekly growth reports to leadership. Marketplace & Subscription CampaignsLead digital campaigns for subscription and in-app monetization of HitFame Premium & Professional Plans.Implement retargeting, upgrades, and gamified user journeys to maximize conversion and retention. Reputation & Community LoyaltyManage ORM through social listening, Google Alerts, and review management.Build positive brand sentiment via creator engagement, digital PR, and referral engines.Launch loyalty and ambassador programs for top users and creators.Required Skills & Experience5–15 years of experience in digital marketing, growth, or performance roles within mobile apps, entertainment-tech, D2C, or SaaS/freemium platforms.Proven success in app growth, user acquisition, ASO, affiliate marketing, and revenue scaling.Expertise in performance marketing, CRM, SEO/SEM, influencer & affiliate programs.Strong analytical and ROI-driven mindset with proficiency in Firebase, Appsflyer, GA4, Meta Ads, Google Ads, CRM & automation tools.Ability to lead cross-functional teams, manage budgets , and achieve aggressive growth and revenue targets.Entrepreneurial mindset — able to think, act, and execute like a growth hacker with ownership.