Financial Analyst

1 day ago

bangalore, India Kapiva Full time

We are seeking a highly analytical and customer-centric E-commerce Business Analyst to join our growing team. You will play a crucial role in analysing website performance, understanding customer behaviour, optimising spends with a long term view and translating insights into actionable requirements

Key Responsibilities:

E-commerce Data Analysis , Insights Omni channel( Online-D2C &Marketplace and Offline)

  • Analyse website traffic, conversion funnels, customer journeys, sales data, and other e-commerce metrics using tools like Google Analytics, Adobe Analytics, or internal BI dashboards.
  • Identify trends, patterns, and insights related to customer behaviour, product performance, promotional effectiveness, and areas for conversion rate optimization (CRO).
  • Conduct A/B testing analysis and provide recommendations
  • Monitor and report on key e-commerce KPIs (e.g., conversion rate, average order value, bounce rate, customer lifetime value).
  • Building and understanding Repeat customers at a cohort level Revenue and Spends model
  • Analysing efficiency of New Customers Acquisition
  • Optimising all supply chain Metrices ( Costs and Speed )
  • Identifying all cost levers and revenue drivers and building a model to bring out in-efficiencies


Process Improvement & amp; Optimization:

  • Map and analyse current e-commerce operational processes (e.g., order fulfilment, returns, customer service, inventory management) to identify inefficiencies and bottlenecks.
  • Propose and design optimized processes and system enhancements that streamline operations and improve the overall customer experience.


Stakeholder Communication & Collaboration:

  • Act as a primary liaison between business stakeholders (e.g., marketing, merchandising, finance) and technical development teams.
  • Facilitate workshops, meetings, and presentations to discuss requirements, validate solutions, and gain consensus across diverse teams.
  • Communicate project status, challenges, and solutions effectively to all stakeholders.


Qualifications:

Education: B-Tech/MBA will be an advantage


Experience:

  • 2-4 years of proven experience as a Business Analyst, specifically within an e-commerce environment.
  • Demonstrable experience with e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, custom platforms).
  • Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) is essential.
  • Familiarity with A/B testing tools and methodologies.
  • Understanding of digital marketing concepts (SEO, SEM, social media, email marketing) as they relate to e-commerce.

Skills:

  • E-commerce Acumen: Deep understanding of the e-commerce landscape, online customer journeys, conversion funnels, and key e-commerce metrics.
  • Analytical Prowess: Exceptional analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable business insights.
  • Technical Aptitude: Ability to understand technical concepts and communicate effectively with development teams. Not necessarily a developer, but comfortable with technical discussions.
  • Communication & Interpersonal: Excellent written and verbal communication, presentation, and interpersonal skills. Ability to facilitate discussions and build consensus.
  • User-Centric Mindset: Strong empathy for the end-user and a passion for creating seamless online experiences.


Tools Proficiency: Proficient in MS Office Suite (especially Excel, PowerPoint), Visio or similar process mapping tools, and requirements management tools (e.g., JIRA, Confluence).

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