Product Marketing Manager
2 weeks ago
About Times Internet
At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.
Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.
As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.
We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level
Business Unit Details -
ET Prime is the premium subscription service from The Economic Times, designed to help Indians invest with confidence. We provide investment ideas, market tools, and in-depth analysis to empower our users to make informed investment and trading decisions. As a market-first product, we are committed to delivering exclusive insights and detailed reportage on business, markets, technology, and policy.
Job Overview:
We are seeking a dynamic and experienced Product Marketing Manager to join our team in Noida. The ideal candidate will be responsible for developing and executing strategic marketing plans to drive awareness, adoption, and retention of ET Prime‘s subscription services. This role requires a deep understanding of our target audience, exceptional communication skills, and a proven track record in product marketing within a digital media or subscription-based business.
Key Responsibilities:
Strategy Development: Develop and implement comprehensive product marketing strategies to drive subscription growth and engagement.
Market Research: Conduct market research to understand customer needs, preferences, and trends. Use insights to inform marketing strategies and product development.
Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (email, social media, digital advertising, etc.) to drive product awareness and customer acquisition.
Go-to-Market Planning: Lead go-to-market planning and execution for new product launches and feature updates, ensuring alignment with cross-functional teams including product, sales, and customer support.
Content Creation: Develop compelling marketing content, including product collateral, case studies, whitepapers, and presentations.
Performance Analysis: Track and analyze the performance of marketing campaigns, providing regular reports and insights to optimize strategies and improve ROI.
Customer Engagement: Work closely with the customer success team to develop strategies for customer retention and advocacy.
Brand Positioning: Maintain and enhance ET Prime’s brand positioning in the market, ensuring all marketing activities align with the brand’s voice and values.
Minimum Qualification Required:
Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred.
1+ years of experience in product marketing, preferably in a digital media or subscription-based company.
Proven track record of developing and executing successful marketing campaigns.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Creative thinker with a passion for storytelling and a keen eye for detail.
-
Product Marketing Manager
16 hours ago
Noida, India Newgen Software Full timeAssociate Product Marketing – Insurance VerticalPosition:Newgen is seeking an Associate Manager of Product Marketing to join our team. As we expand our product portfolio and gear up for an exciting phase of growth, this role presents a unique opportunity to influence the product lifecycle right from inception. The ideal candidate will play a key role in...
-
Product Marketing Manager
16 hours ago
Noida, India Newgen Software Full timeAssociate Product Marketing – Insurance VerticalPosition:Newgen is seeking an Associate Manager of Product Marketing to join our team. As we expand our product portfolio and gear up for an exciting phase of growth, this role presents a unique opportunity to influence the product lifecycle right from inception. The ideal candidate will play a key role in...
-
Product Marketing Manager
17 hours ago
Noida, India Newgen Software Full timeAssociate Product Marketing – Insurance Vertical Position: Newgen is seeking an Associate Manager of Product Marketing to join our team. As we expand our product portfolio and gear up for an exciting phase of growth, this role presents a unique opportunity to influence the product lifecycle right from inception. The ideal candidate will play a key...
-
Product Marketing Manager
1 day ago
Noida, India Newgen Software Full timeAssociate Product Marketing – Insurance Vertical Position: Newgen is seeking an Associate Manager of Product Marketing to join our team. As we expand our product portfolio and gear up for an exciting phase of growth, this role presents a unique opportunity to influence the product lifecycle right from inception. The ideal candidate will play a key role in...
-
Product Marketing Manager
22 hours ago
Noida, India Newgen Software Full timeAssociate Product Marketing – Insurance Vertical Position: Newgen is seeking an Associate Manager of Product Marketing to join our team. As we expand our product portfolio and gear up for an exciting phase of growth, this role presents a unique opportunity to influence the product lifecycle right from inception. The ideal candidate will play a key role in...
-
Product Marketing Manager
1 month ago
noida, India Times Internet Full timeAbout Times InternetAt Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.Our portfolio features market-leading and iconic brands such as...
-
Product Marketing Manager
3 weeks ago
Noida, India Times Internet Full timeAbout Times InternetAt Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.Our portfolio features market-leading and iconic brands such as...
-
Product marketing manager
1 month ago
Noida, India Times Internet Full timeAbout Times Internet At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands...
-
Product Marketing Manager
1 month ago
Noida, Uttar Pradesh, India BrowserStack Full timeAbout the RoleBrowserStack is seeking a skilled Product Marketing Manager to join our team. As a Product Marketing Manager, you will play a key role in developing our product positioning and messaging. You will be a tireless and passionate advocate for our key target audiences, working closely with the sales team to develop sales collateral and partnering...
-
Product Marketing Manager
2 weeks ago
Noida, India Times Internet Full timeAbout Times InternetAt Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.Our portfolio features market-leading and iconic brands such as...
-
Product Marketing Manager
1 month ago
Noida, India Times Internet Full timeAbout Times Internet At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands...
-
Product Marketing Manager
2 months ago
noida, India Times Internet Full timeAbout Times Internet At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands such as...
-
Product Marketing Manager
1 month ago
noida, India Times Internet Full timeAbout Times Internet At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands such as...
-
Product Marketing Manager
2 months ago
Noida, India Times Internet Full timeAbout Times InternetAt Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.Our portfolio features market-leading and iconic brands such as...
-
Manager Product Marketing
6 months ago
Noida, India BrowserStack Full timeWho are we and what do we do? BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital...
-
Product Marketing Manager
3 weeks ago
Noida, Uttar Pradesh, India Sinch Full timeSinch, a global leader in the CPaaS market, is seeking a Product Marketing Manager to introduce and take new and existing products to the India market.This role will involve working closely with the Product, sales, and customer success team to design and execute plans for product launches.Key responsibilities include understanding and articulating product...
-
Product and Field Marketing Manager
1 month ago
Noida, Uttar Pradesh, India Sinch Full timeProduct and Field Marketing ManagerSinch, a global leader in Communication Platforms as a Service (CPaaS), is seeking a Product and Field Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for designing and executing plans to introduce and take new and existing Sinch products to the India market.Key...
-
Product and Field Marketing Manager
4 weeks ago
Noida, Uttar Pradesh, India Sinch Full timeProduct and Field Marketing Manager RoleSinch, a global leader in Communication Platforms as a Service (CPaaS) and mobile customer engagement, seeks a skilled Product and Field Marketing Manager to introduce and take new and existing products to the India market.This role requires a marketer with a passion for the function and the ability to make a sizable...
-
Strategic Product Marketing Manager
3 weeks ago
Noida, Uttar Pradesh, India RateGain Full timeJob Title: Partner/Sr PartnerWe are seeking a highly skilled Product Marketing Manager to spearhead the development and execution of marketing strategies that drive awareness and adoption of our product. As a key member of our team, you will be responsible for creating and implementing product positioning and messaging that resonates with customers and...
-
noida, India Yellodrive Marketing Full timeDIGITAL MARKETING AGENCY EXPERIENCE MANDATORYYellodrive Marketing is a dynamic and rapidly growing digital marketing agency based in India. We specialise in providing innovative digital marketing solutions to help businesses achieve their online goals. With a focus on creativity, data-driven strategies, and client satisfaction, we have established ourselves...
