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The Wellness Shop | Brand Manager
1 month ago
Job Title: Brand Manager
Company: The Wellness Shop
Website - www.thewellnessshop.in
Location: Jaipur
CTC- 8-10 LPA
About Us:
The Wellness Shop is a leading personal care clean beauty brand committed to providing high-quality products that promote wellness and natural beauty. With a focus on clean ingredients and sustainability, we aim to empower individuals to embrace a healthier lifestyle.
Position Overview:
We are seeking an experienced Brand Manager to lead our branding and social media initiatives and elevate our brand to the next level. The ideal candidate will have a strong background in branding, social media management, and creating luxury wellness brands.
Responsibilities:
- Develop and implement comprehensive brand strategies to strengthen brand identity and awareness.
- Lead the development of brand guidelines, ensuring consistency across all marketing channels.
- Manage all aspects of social media presence, including content creation, posting schedules, and community engagement.
- Collaborate with the marketing team to develop engaging content for social media platforms, website, and other marketing materials.
- Monitor and analyze social media performance metrics and provide insights and recommendations for optimization.
- Oversee the planning and execution of brand campaigns, promotions, and events.
- Conduct market research and competitive analysis to identify trends and opportunities for brand growth.
- Manage relationships with external partners, agencies, and influencers to amplify brand reach and visibility.
- Lead the rebranding efforts, if necessary, and ensure a smooth transition to the new brand identity.
- Stay updated on industry trends and best practices in branding and social media marketing.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field required; Master's degree preferred.
- Minimum of 5 years of experience in brand management, preferably in the beauty or wellness industry.
- Proven track record of successfully managing and growing brands, including experience with luxury wellness brands.
- Strong understanding of branding principles and strategies, with the ability to translate brand vision into actionable plans.
- Expertise in social media management across various platforms, including Instagram, Facebook, Twitter, and LinkedIn.
- Excellent communication and storytelling skills, with the ability to craft compelling brand narratives.
- Creative thinker with a keen eye for design and aesthetics.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Passion for clean beauty, wellness, and sustainability.
Why Join Us:
- Opportunity to work with a leading clean beauty brand dedicated to promoting wellness and natural beauty.
- Competitive salary and benefits package.
- Dynamic and collaborative work environment with opportunities for professional growth and development.
- Make a meaningful impact by shaping the brand's identity and driving its growth trajectory.
If you are a strategic thinker with a passion for branding and social media marketing and are excited about the opportunity to elevate a leading wellness brand, we encourage you to apply for this role.
