Enterprise Marketing Automation Specialist

1 week ago

bharatpur, India beBeeCampaign Full time

About the Role:Greentern is a technology consulting firm specializing in bridging technology gaps for enterprises across the globe. We advise and support enterprises with the right technology solutions and products, delivering truly innovative solutions tailored to their needs. Our company is headquartered in Singapore with a presence in 4 countries and aims to disrupt how enterprises adopt technology.We are seeking a Campaign Analyst to primarily be involved in planning and executing multiple aspects of marketing automation campaigns for our clients' loyalty and CRM initiatives. This role involves working with a large enterprise client based out of United States. The candidate must understand the basics of marketing automation especially in loyalty and CRM space for B2C industry and should have good exposure to some tools used for planning, activating, and monitoring campaigns at large scale.Responsibilities:1. Supporting the execution of the annual CRM & Loyalty calendar, ensuring timely campaign rollout as per regional marketing plans that drive customer engagement, retention, and program participation.2. Coordinating across front-end and back-end systems and with all relevant vendors to ensure smooth and timely execution of promotions and loyalty updates across channels (App, Website, POS, and other touchpoints).3. Collaborating with marketing and creative teams to implement in-store and digital campaigns related to CRM and Loyalty initiatives.4. Partnering with the CRM & Loyalty consultant to plan, execute, and monitor tactical campaigns.5. Ensuring the timely rollout of customer communications (email, SMS, push notifications, or other channels) for loyalty campaigns and promotions.6. Liaising with internal stakeholders to ensure store teams are informed and aligned on ongoing loyalty offers, campaign details, and redemption mechanics.7. Understanding and leveraging system capabilities to support campaign logic, offer configurations, and customer journey workflows.8. Performing UAT (User Acceptance Testing) for campaigns and tactical promotions to ensure accuracy before launch.Qualifications:1. Engineering graduates only. Preference to graduates from top institutes.2. Willingness to work during US operational hours.3. 2 to 4 years of relevant work experience in managing CRM campaigns for large B2C brands.4. Prior experience in handling CRM campaign activities for US clients is strongly preferred.5. Excellent communication and interpersonal skills, with a strong command of English (both spoken and written).6. Strong organizational and multi-tasking abilities; proactive and able to handle uncertainty with minimal guidance.7. Already experienced in handling multiple campaign and data tools and keen to learn new tools quickly if required.8. Preference to those who are currently residing in US or Canada.9. Proactive, willing to learn, and a strong team player.

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