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Marketing Manager

2 months ago

hyderabad, India Prolifics Full time
We at Prolifics are looking to hire
Marketing Manager
for one of our development centers based out in Hyderabad.
If you are looking for a high growth company with rock-solid stability, if you thrive in the energetic atmosphere of high-profile projects, we want to talk to you today Let’s connect and explore possibilities of having you onboard the Prolifics team
Job Title – Marketing ManagerLocation – Hyderabad.We are looking for someone who can join within 10 to 15days.
Key Responsibilities:Lead GenerationDevelop and implement the overall marketing campaign strategy for offerings you support to impact across the customer journey to drive opportunitiesReconcile marketing activities monthly to align with budget allocationsCreated automated programs through HubSpot to nurture web and event trafficResearch industry trends, market conditions and competitors’ marketing tactics to identify new opportunitiesMaintain leads and opportunities in Salesforce (CRM) to inform on progression and ensure marketing attributionRecommend, approve, and manage event logistics, activities, and promotions to generate awareness of target offerings and drive new logo acquisition.
ContentWork with creative team to develop and refine marketing content to effectively convert across the buyer’s journeyOptimize content distribution through appropriate channels including website, social media, print and digital publications, video channels, etc.
Public RelationsIdentify and develop offering-focused brand ambassadorsWork closely with business partners and relevant focus groups to position Prolifics as a thought leader
MetricsMonitor and analyze the performance of marketing campaigns and report monthly to leadershipMaintain knowledge the following metrics – website visitors, email click-through rate, social engagement, keyword rankings, leads, progressing opportunities, conversion rate
Key Performance IndicatorsQualified opportunities and wins resulting from marketing activitiesAdherence to budget for marketing campaign executionAdherence to guidelines for partner co-funding used in execution of campaigns
Required QualificationsBachelor’s degree in marketing, public relations, or similar discipline5 years of experience in marketing, public relations or advertising with thorough understanding of marketing campaignsKnowledge of marketing technology to include CRM, marketing automation software and marketing analytics tools.Time and project management skills with ability to prioritize and deliver on tight deadlinesAnalytical and ROI abilities for assessing and improving key metrics across marketing channels and customer journeyA positive "can-do" attitude, with a desire to extend existing skills and be a problem solverAbility to work in a remote environment with teams located in geographies including North America, Asia and Europe
Preferred but not required:Familiarity with SalesforceFamiliarity with HubSpot
Thanks,Sharan.