High-Growth Category Specialist

2 weeks ago


lucknow, India beBeeManager Full time

Sell-Side ManagerDrive category-level growth by strategically managing demand-side levers.About the Role:Co-own category performance alongside Buy Side Managers—across Revenue, NMPO, conversion, and stock health.Build category-level GTM plans aligning with business priorities, seasonality, and consumer insights.Ensure strong visibility and campaign readiness through collaboration with Merchandising and Events teams.Develop and execute pricing strategies that optimize competitiveness and margin performance.Partner with the central pricing team to test dynamic pricing and run experiments.Evaluate promo ROI, margin dilution, and customer elasticity to guide tactical promotions.Own conversion rate improvement across assigned categories through funnel analysis and growth experimentation.Work with Product and Merchandising to optimize search-to-Add-to-Basket (ATB) and enhance in-app discoverability.Identify opportunities for upselling, cross-selling, and higher AOV within categories.Track daily/weekly category metrics (Revenue, NMPO%, Conversion, Sell-through, Stock aging).Conduct deep-dive analyses to identify trends, gaps, and opportunities across SKUs, price bands, and traffic cohorts.Present business reviews highlighting actionable insights to leadership.Cross-functional Collaboration:Work closely with Buyside, Growth & Marketing, Finance, and Product teams to ensure alignment across assortment, pricing, and execution.Partner with Product teams for pricing, search, and conversion tooling improvementsKey Metrics (KPIs):Category Revenue & NMPO %Conversion Rate (overall and by traffic source)Search-to-ATB %Promo ROI and Price IndexStock Health & Wastage %Category Margin and Growth vs Plan


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