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Content Creator

2 months ago

hyderabad, India Digital Nest Full time

Job Title: Content Creator / Social Media Specialist
Overview The Content Creator is responsible for producing high-quality, engaging content across multiple platforms to drive brand awareness, engagement, and audience growth. This role requires creativity, strong storytelling skills, and a solid understanding of digital and social media trends. The ideal candidate is adaptable, detail-oriented, and has a knack for creating visually and verbally appealing content that aligns with the brand’s voice and goals.

Key Responsibilities
Content Development
Create various types of content, including blog posts, social media updates, videos, infographics, and email campaigns.
Plan and execute content that is relevant, consistent, and aligned with brand messaging across all digital platforms.
Optimize content with SEO best practices to increase search engine visibility and engagement.

Social Media Management
Develop content strategies for social media channels, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Engage with audiences by posting, responding to comments, and tracking key metrics to drive social media growth.
Identify and collaborate with influencers or brand partners to amplify reach and engagement

Audience Research and Engagement
Research and understand target audience preferences and behaviors to inform content creation.
Conduct audience surveys or polls, and monitor feedback to create content that resonates.
Track and report on content performance, analyzing data to continuously improve and adapt content strategies.

Collaboration and Coordination
Work closely with cross-functional teams, including marketing, design, and product teams, to create cohesive, brand-aligned content.
Collaborate with graphic designers, videographers, and other creatives to produce high-quality visual content.
Coordinate content calendar and schedules, ensuring timely delivery and consistency across all platforms.

Content Innovation and Trend Analysis
Stay updated on industry trends, social media updates, and content best practices.
Experiment with new content formats, styles, and technologies to keep the brand’s content fresh and engaging.
Generate ideas for new content themes, series, or formats to engage and grow the audience.

Qualifications Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
2+ years of experience in content creation, social media management, or a similar role.
Proven portfolio of diverse content types, including written, visual, and video content.
Strong understanding of SEO, social media, and digital marketing best practices.
Proficiency in content creation tools such as Adobe Creative Suite, Canva, and video editing software.
Strong written and verbal communication skills, with a keen eye for storytelling and design.

Skills and Competencies Creativity and an eye for detail.
Ability to produce engaging, brand-consistent content across various digital platforms.
Strong project management and organizational skills, with the ability to handle multiple projects simultaneously.
Basic understanding of data analytics to track content performance and drive improvement.

This role is ideal for someone who is passionate about creating engaging content, is constantly inspired by digital trends, and enjoys connecting with audiences through innovative storytelling. Adaptability, creativity, and collaboration are essential to succeed in this role.