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Google Ads Specialist

1 month ago

thane, India DashClicks Full time

We are in search of a Google Ads specialist, who will be responsible for managing and optimizing Google AdWords campaigns. They’re tasked with creating, updating, and monitoring ad copy, keywords, bids, and other elements of Google's marketing strategy.


Google Ads specialists must be well-versed in digital marketing best practices. They need to know how to create compelling ads that will catch the attention of potential customers while also driving conversions. The specialist also needs to know how to effectively manage the budget so that they can maximize ROI on every dollar spent. Management reserves the right to modify or update the job description at any time, and such changes may be made without prior notice. The job description does not constitute a contract of employment and is subject to managerial discretion.


Responsibilities:


  • Research and administer accounts for Google paid campaigns with the awareness to identify opportunities, building budgets along the way.
  • Executive day-to-day optimization and management of campaigns, including the delivery of digestible metrics to clients.
  • Spearhead the building of our paid media client offerings, being able to articulate features and benefits to assist in closing sales.
  • Participate in forming effective paid search strategies.
  • Launch and optimize various PPC campaigns.
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing).
  • Be involved in keyword selection and audience targeting.
  • Track KPIs to assess performance and pinpoint issues.
  • Produce reports for management (e.g. dashboards).
  • Write attractive and concise copy for adverts.
  • Suggest and develop new campaigns across multiple channels.
  • Keep abreast of PPC and SEM trends.
  • Effectively manage campaigns that penetrate both our existing client base with new products and increase the acquisition rate of new business.
  • Assist in the management and optimization of our search ads, display network and retargeting campaigns.


Position Requirements:


  • 4+ years of proven experience in paid search advertising, and Google Ads.
  • Proven experience with Google Ads.
  • Proven results in the management of campaigns (will be requested at the interview with details.)
  • Strong quantitative, analytical, and problem-solving skills with an ability to juggle multiple campaigns under pressure.
  • Exceptional Excel skills, proficiency with databases, and data-oriented environments.
  • Strong Organization & Time Management Qualities.


Come join us on this journey, we're looking forward to talents like you.


Note: Please apply if you are comfortable with a 9:00 am - 5:30 pm EST shift (night shift in India time).