Creative Content Strategist

2 days ago

bhavnagar, India beBeeContent Full time

Are you a skilled content creator looking for a new challenge? As a leading financial institution, we are seeking an experienced Content Writer or Copywriter to join our dynamic team.This is an exciting opportunity to expand our digital footprint and connect with audiences through creative and data-driven content. You will be responsible for conceptualizing and writing engaging social media posts, reels, videos, ads, banners, and other forms of digital content that resonate with Gen Z.To succeed in this role, you should have a deep understanding of Gen Z's likes and dislikes, as well as experience working with BFSI clients and strong knowledge of stocks, securities, and the financial ecosystem.Key Responsibilities:Develop concise, eye-catching, and innovative headlines and body copy for a range of digital materials.Conduct research to source facts, statistics, trends, and financial insights (especially related to stocks and securities) to inform and enhance content.Brainstorm and collaborate with the team on new ideas and strategies to elevate brand presence.Build and nurture a following on social media by producing engaging and shareable content tailored for Gen Z.Research industry trends, competitors, and financial content benchmarks to create original, innovative content that stands out.Work with campaign managers, creative teams, and designers to bring ideas to life.Write across multiple platforms, including websites, blogs, articles, social updates, case studies, guides, white papers, and more.Respond to audience queries and comments on social media platforms.Develop content for e-books, podcasts, and other digital formats.Identify gaps in existing content and recommend new topics based on customer needs, emerging trends, and developments in the financial sector.Maintain consistency in tone, style, fonts, and images across all content.Review and edit content produced by other team members to ensure high quality and alignment with brand voice.Monitor marketing metrics and suggest content optimizations to improve engagement.Requirements:Proven experience as a content writer, copywriter, or in a similar role.Experience creating content for BFSI clients with strong knowledge of stocks, securities, and the financial ecosystem.A portfolio showcasing published articles, social media content, or other writing samples.Strong research skills using multiple sources, including financial reports, market data, and industry insights.Excellent command of the English language with outstanding writing and editing skills.Ability to manage multiple projects and meet deadlines in a fast-paced environment.A genuine passion for creating viral content and staying on top of trends.Deep understanding of Gen Z preferences and the ability to tailor content to resonate with this demographic.Experience creating engaging reels, ideating, storyboarding, scripting, and executing content, preferably using mobile devices.A team player who thrives in a collaborative environment and is open to feedback and new ideas.Bachelor's or Master's degree in English, Journalism, Marketing, or a related field.

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