Digital Transformation Specialist

7 days ago

tumakuru, India beBeeDigital Full time

Key Performance Indicator (KPI) ManagerWe are seeking a highly skilled and experienced KPI Manager to drive growth across all digital channels, optimize performance, and lead data-driven campaigns that convert.The ideal candidate will be responsible for overseeing paid ads, analytics, funnels, customer acquisition, and performance optimization while collaborating closely with the content, merchandising, and creative teams.Job Responsibilities:Paid Performance & Digital Advertising:Plan, execute, and optimize paid ad campaigns across Meta, Google, TikTok, YouTube, and Pinterest.Build high-converting campaigns for product launches, seasonal promotions, festive gifting, and trending collections.Manage ROAS, CPC, CPM, CTR, and CAC to maximize efficiency and profitability.Data, Analytics & Reporting:Track daily performance metrics and identify actionable insights for scaling or optimizing campaigns.Build dashboards to monitor sales funnels, customer journeys, and micro-conversions.Conduct A/B testing for creatives, targeting, landing pages, offers, and funnel stages.Funnel Optimization:Map, design, and optimize the full marketing funnel: Awareness → Consideration → Conversion → Repeat Purchase → Advocacy.Improve website conversion rate, cart recovery, and overall paid campaign performance.Collaborate with the Shopify team to suggest improvements for speed, UX, and product-page conversions.Creative & Content Coordination:Brief the content/creative team on trends, messaging, hooks, and ad angles that work.Assist in developing SEO-friendly product descriptions, reels, UGC concepts, and high-impact creatives.Brand & Growth Strategy:Identify growth opportunities across gifting seasons, festivals, influencer collaborations, and new product categories.Conduct competitive analysis and stay updated on retail, jewelry, and eCommerce trends.Support launch planning for collections, bundles, holiday campaigns, and seasonal drops.Requirements:Proven experience in performance marketing or growth roles (D2C, eCommerce, fashion, jewelry, or lifestyle preferred).Strong understanding of Meta Ads Manager, Google Ads, Analytics, Shopify data, and marketing attribution models.Analytical mindset with excellent problem-solving skills.Ability to work in a fast-growing startup environment with agility and creativity.Strong communication skills and trend awareness.Why Join Our Team?Be part of a rapidly growing brand redefining trends in luxury goods.Creative freedom to test, innovate, and drive impact.Flexible work culture with high autonomy and learning opportunities.Opportunity to see your ideas directly translate into real-time sales and brand growth.Work closely with the core team building the future of luxury fashion.

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    tumakuru, India beBeeDigitalTransformation Full time

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