Digital Advertising Specialist

Job Description:Oyster HR seeks a highly analytical and strategic specialist to oversee and scale key digital advertising accounts.This is not simply a media buying role—it is a long-term ownership position focused on account leadership, performance optimization, client retention, and revenue growth.You will own relationships with clients, understand their marketing goals thoroughly, and translate them into high-impact advertising strategies across Google Ads and Meta Ads.This role is ideal for someone who thrives on precision, strategic planning, and ROI-focused digital execution. If you understand how paid media drives business growth—and you can communicate performance with clarity and authority—this is your place.Key Responsibilities:Full-Cycle Advertising Account Ownership Act as the main point of contact for assigned advertising clients Build deep, trusted, long-term relationships with stakeholders Gain an expert-level understanding of each client's goals, product, audience, positioning, and KPIs Translate complex performance insights into clear, actionable recommendationsPerformance Strategy & Optimization Develop and refine advertising strategies across Google Ads and Meta Ads Conduct extensive keyword research, audience mapping, and funnel planning Implement rigorous testing frameworks: A/B testing, creative testing, bidding strategies, landing page tests, etc Ensure campaigns are optimized for ROAS, CPA, CAC, and scalable profitability Identify inefficiencies and quickly deploy data-backed solutionsClient Retention, Upsell & Account Expansion Maintain high satisfaction through consistent performance delivery and strategic guidance Identify opportunities to increase budget, expand channels, or activate new campaign types Conduct quarterly or monthly performance business reviews (QBRs/MBRs) Provide strategic roadmaps for short-term wins and long-term brand growthCross-Channel Coordination & Execution Oversight Collaborate with internal teams (analytics, creative, operations) to execute flawlessly Review ad copies, creatives, landing pages, and campaign setups before activation Proactively troubleshoot campaign issues and communicate resolutions quickly Ensure all timelines, deliverables, and KPI commitments are met or exceededData Analysis, Reporting & Forecasting Oversee reporting cycles, ensuring accuracy and insight-rich presentation Convert raw data into meaningful strategic narratives and next-step recommendations Monitor forecasts, pacing, budget allocation, and monthly performance benchmarks Maintain detailed documentation of optimizations, client feedback, and account developmentsCross-Functional Collaboration Work closely with Creative, Analytics, Copywriting, and Strategy teams Align internal stakeholders around the client's goals, brand voice, and performance targets Lead internal review meetings to ensure account health and proactive problem-solvingRequired Skills & Qualifications:3–7 years of experience managing advertising accounts, with specialization in Google Ads & Meta AdsProven ability to manage multiple mid-to-large budget accounts simultaneouslyDeep understanding of digital advertising principles: targeting, attribution, bidding, funnel planning, and CROStrong command of metrics such as ROAS, CAC, LTV, CPV, CTR, conversion rate, and impression shareAdvanced proficiency in Ads Manager, Google Ads, Google Analytics, and data dashboardsStrong communication, client handling, and presentation skillsAble to translate complex data into clear, meaningful business recommendationsA results-oriented mindset with high personal ownership and accountabilityAble to work efficiently in a fast-paced, remote-first environmentBenefits:Flexibility and balanceGrowth opportunitiesPeople-focused, globally distributed companyAbout Oyster HR:Oyster HR helps global teams operate with clarity, efficiency, and compliance. Our mission is to empower businesses worldwide with top-tier remote talent.We value:Analytical thinkingResponsibilityExcellence in performance marketing and digital operationsThis part-time role offers the opportunity to work within a high-performance culture while maintaining flexibility and balance.If you're ready to bring structure, strategy, and performance excellence to client advertising accounts—and want to grow with a people-focused, globally distributed company—we'd love to meet you.,