Content Writer

4 hours ago

bangalore, India NEXUS CONSULTING SOLUTIONS Full time

Core Responsibilities1. Strategic Content Developmenta. Develop and execute comprehensive content strategies aligned with business objectivesand learner acquisition goalsb. Create conversion-focused copy for landing pages, sales funnels, and lead generationcampaignsc. Craft compelling course descriptions, curriculum outlines, and educational content thatdrives enrolmentd. Produce white papers, case studies, and thought leadership content to establish industryauthority2. Multi-Channel Content Creationa. Website & SEO Content: Create optimized web copy, blog posts, and resource pages thatrank and convertb. Social Media: Develop platform-specific content strategies with engaging captions, adcopy, and viral content conceptsc. Email Marketing: Design high-converting email sequences, newsletters, and nurturecampaignsd. Advertising: Write persuasive ad scripts for video, display, and social media campaignswith proven ROI3. Production-Style Contenta. Create scripts for educational videos, webinars, and promotional contentb. Develop course marketing materials including brochures, presentations, and salescollateralc. Write compelling testimonials, success stories, and case study narrativesd. Produce content for marketing automation sequences and customer journey mapping4. Content Optimization & Analyticsa. Conduct advanced keyword research and implement technical SEO best practicesb. Analyze content performance metrics and optimize for engagement, conversion, andretentionc. A/B test headlines, copy variations, and messaging strategiesd. Collaborate with data teams to measure content ROI and attributionSchool of Digital MarketingAdvanced Requirements1. Experience & Educationa. 5+ years of professional content writing/copywriting experience in EdTech, digitalmarketing, or skill training industryb. Bachelor's degree in English, Journalism, Marketing, Communications, or equivalentprofessional experiencec. Portfolio requirement: Must demonstrate measurable results (conversion rates,engagement metrics, campaign performance)2. Technical Expertisea. SEO: Basics of technical SEO knowledge, schema markup, keyword research, keywordcluster and search intent optimizationb. Marketing Technology: Experience with CMS (WordPress, HubSpot), email platforms,and marketing automation toolsc. Design Collaboration: Understanding of UX/UI principles and ability to work with designteams on content-visual integration3. Preferred Skillsa. Conversion Copywriting: Proven track record of writing copy that converts prospects tocustomersb. Educational Content: Experience creating learning-focused content that simplifiescomplex conceptsc. Brand Voice Development: Ability to create and maintain consistent brand voice acrossall channelsd. Project Management: Experience managing multiple content projects withcross-functional teams

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